PWHL shares impressive growth numbers as new brand partners embrace the league’s valuePWHL shares impressive growth numbers as new brand partners embrace the league’s value
PWHL shares impressive growth numbers as new brand partners embrace the league’s value
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April 30, 2026
The PWHL is getting bigger and better each year and has the data to prove it. This week, the league shared metrics from its third regular season that illustrate a continued rise in fan demand. And that interest is driving more and more sponsorships, with new categories constantly joining the fold.
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 Home runs and dark horses: Previewing the college softball national tourney Home runs and dark horses: Previewing the college softball national tourney

Softball is having a major moment this season, so on this episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz head to the diamond to preview the 64-team NCAA national softball tournament which begins on Friday. After consulting with former NCAA softball player (and our senior editor) Lauren Tuiskula, the gals have the low-down on the storylines you need to know, from a record-breaking season of home runs to explaining how the national tourney works. Batter up.

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