Wimbledon engages NYC tennis fans with Barclays-sponsored activationWimbledon engages NYC tennis fans with Barclays-sponsored activation
Wimbledon engages NYC tennis fans with Barclays-sponsored activation
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June 16, 2026
Wimbledon will be here in two weeks — and by here, we also mean here in North America. The All England Club which hosts the UK’s Grand Slam is transforming Central Park’s Wollman Rink into an authentic grass tennis court, bringing a bit of the event’s unique magic to help win over the NYC audience.
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 Busting barriers in women's sports with Haley Wickenheiser and Eva Salem of Canadian Tire Busting barriers in women's sports with Haley Wickenheiser and Eva Salem of Canadian Tire

A big thank you to our friends at Canadian Tire Corporation (CTC) for sponsoring this episode of The GIST of It, featuring an interview with women’s hockey legend Hayley Wickenheiser and CTC’s Chief Marketing Officer Eva Salem. Together with co-host Ellen Hyslop, the gals discuss the groundbreaking women’s sports work spearheaded by CTC, which is grounded in the transformative power of visibility, investment, and most of all, community. Now that’s girl power.

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