
Sports Business
Rolex’s tennis sponsorship offers blueprint for brands looking to gain ground in women’s sports
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May 28, 2025
On Sunday, Front Office Sports detailed how luxury watchmaker Rolex has been putting on a decades-long clinic on how to win over tennis fans and become synonymous with the sport. Rolex offers key insights into how brands new to sports (and new brands, period) can capitalize as early adopters in women’s sports.
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Work, cover girl!
Designer Kristin Juszczyk is that girl on the NFL sidelines, outfitting the league’s hottest WAGS, from Taylor Swift to Simone Biles — and today, she’s sitting down with The GIST’s Associate Managing Editor Lauren Tuiskula. With NFL training camps underway and Juszczyk’s new Off Season collection dropping now, it’s the perfect time to level up your game day style. Tune in to hear her ultimate fashion playbook, including what trends are on their way out as temperatures drop. Football is (almost) back, baby.