Forget champagne bottles — Wimbledon has been all about the tea, with piping hot stories steeped in drama across both the women’s and men’s singles competitions. Read on to fill your cup(pa) with all the latest.

And just like that, it’s time for tennis’ third Grand Slam of the year: Wimbledon, the white-clad, grass-court tournament. With first-round matches already underway, here are the key storylines surrounding the most prestigious major of the season.

With Wimbledon coming up, SponsorPulse followed up 2024 data insights on Wimbledon fandom in the U.S., illustrating the fan profile and opportunity for brands to engage as the British Grand Slam faces growth challenges.

On Wednesday, the WTA announced it will protect the rankings of players who take time away to pursue fertility treatments like egg or embryo freezing. It’s the latest move from a pro sports organization to formally accommodate athletes’ family planning, demonstrating new ways to compassionately address the unique challenges women athletes face.

For the first time since 1984, the world No. 1 and No. 2 women’s and men’s tennis players reached the Roland-Garros final — and in both cases, the second-ranked athlete prevailed. Here’s how it all went down in Paris.

One fortnight and several allegations of sexism later, the final weekend of Roland-Garros is here. The women’s championship is set and the men’s semis are underway now, but unlike the tournament schedulers, we’re giving the gals the prime spot. Allez.

On Sunday, Front Office Sports detailed how luxury watchmaker Rolex has been putting on a decades-long clinic on how to win over tennis fans and become synonymous with the sport. Rolex offers key insights into how brands new to sports (and new brands, period) can capitalize as early adopters in women’s sports.

Yesterday, Saudi Arabia’s Public Investment Fund (PIF) built on its expansive partnership with the WTA by launching the PIF WTA Maternity Fund Program, the first in women’s sports history to offer paid maternity benefits to self-employed athletes.

Tennis’ first Grand Slam champions of the year have been crowned, with a new winner in the women’s game and a repeat trophy hoister on the men’s side. Take a bow.

It’s only the second round at the Australian Open (tennis’ first Grand Slam of the season), but headlines are already popping Down Under, from unexpected upsets to a Brazilian teen making a splash in his first career Slam.