The numbers are finally in for NBCUniversal’s coverage of the 2024 Paralympics, and the athletes weren’t the only ones shattering records. After offering 1.5K hours of coverage this year, the network reached a record 15.4M total viewers, proving there’s an immense audience opportunity for the Games.

Leading U.S. commercial real estate firm Transwestern recently named Morgan Bartelstein as a company VP and a member of its sports and entertainment team. In this new role, she will work on leveling up WNBA franchises by finding top-tier real estate for teams to enhance their operations.

After tipping off in August with eight corporate sponsors, elite girls’ high school basketball tournament Overtime Select (OT Select) held their championship this weekend in Atlanta, Georgia. The month-long tourney hosts America’s best up-and-coming hoopers and is run by popular Gen Z–focused youth sports media brand Overtime.

The Solheim Cup began in Gainesville, Virginia, yesterday, capping off months of hard work by the LPGA to level up the biennial tournament. While the last stateside event drew a record 130K fans in 2021, the LPGA has garnered more ticket interest, corporate partners, and TV coverage than ever before, positioning the tourney to break some records.

As mentioned, the PWHL unveiled new names, logos, and colors for its inaugural six franchises, which sparked intense reactions across the hockey community. Part of what caught fans off guard is that the PWHL decided team branding without major input from teams, players, or fans, which Front Office Sports explained is a result of the league’s structure.

Following Monday’s story on how the “sport-curious” contingent among Gen Z consumers operates, sponsorship analysis platform SponsorPulse shared some of its own insightful data about how the Zoomer generation engages with sports and pop culture.

Prominent U.S. agency Horizon Media is digging into what drives consumers through a series of data-driven reports focused on major cultural trends. Its first one, “Sport-Curious,” dropped on Friday and confirmed what sports biz folks already know: Gen Z viewers aren’t tuning in to sports the same way as other generations, creating a real conundrum for the industry.

The Paralympics are in the spotlight like never before, with the increased exposure and investment resulting in serious global viewership. The U.S., Canada, the U.K., and France all reported historic numbers after expansive media commitments.

On Wednesday, JP Morgan Chase announced its longtime Golden State Warriors sponsorship will also extend to the WNBA’s Golden State Valkyries. As the team’s first founding partner, Chase’s multiyear partnership provides the W team with a powerful marketing edge backed by the financial institution

Everything’s coming up roses in Portland. After narrowly missing out on a WNBA expansion franchise bid last November, the Rose City is reportedly banking the WNBA’s 15th franchise. Per Sean Highkin of the Rose Garden Report, the Bhathal family — which already owns the NWSL’s Portland Thorns — is buying Portland’s newest sports franchise.

The 2024 US Open has already seen record attendance this year, and ESPN is leaning in. On Wednesday, the sports channel announced a new 12-year media rights extension with the United States Tennis Association (USTA) to remain the Grand Slam’s exclusive broadcaster through 2037.

The gravy train keeps rolling for Olympic synchronized diving duo Kassidy Cook and Sarah Bacon. After successfully landing two food-related partnerships playing off their names before Paris 2024, the silver medalists announced a third yesterday, this time with U.S. breakfast chain First Watch.