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💰 Check, mate💰 Check, mate
Women’s March Madness fosters financial growth one year into ESPN extension
🏀
It’s been a year since the NCAA extended its ESPN media rights partnership, which includes coverage of the women’s March Madness tournament. While women’s college hoops fans wanted it to have a separate media deal like the men’s, the tourney has still been able to make meaningful progress toward getting its athletes paid.
January 17, 2025
📺 What a dream📺 What a dream
Coretta Scott King Classic illustrates future for tentpole holiday events in women’s sports
🏀
The College Football Playoff (CFP) National Championship isn’t the only significant collegiate event on Monday — the inaugural Coretta Scott King Classic (CSKC), a first-of-its-kind women’s basketball doubleheader, will air on Fox ahead of CFP kickoff.
January 17, 2025
🏒 Testing, testing🏒 Testing, testing
PWHL Takeover Tour could offer brands similar opportunities to the WNBA’s Canadian games
🏒
As discussed on yesterday’s episode of The GIST of It, the PWHL’s nine-city Takeover Tour is only three stops in, but there’s already plenty of discussion on where the league will establish its first two expansion franchises later this year.
January 15, 2025
📺 Off the Venu📺 Off the Venu
Shutdown of Venu Sports raises questions about future of sports bundling
Venu Sports — the bundled, sports-focused app created by Disney, Fox, and Warner Bros. Discovery — was shelved Friday without ever hitting the market. After a year of legal battles, the premise of Venu continued to raise antitrust concerns, even after Disney dissolved its contentious lawsuit with FuboTV.
January 13, 2025
🦉 What a hoot🦉 What a hoot
NY investment firm Blue Owl expands winning US Open strategy to all four Grand Slams
🎾
Yesterday, NYC–based investment firm Blue Owl Capital built on its unique US Open advertising strategy with a marquee tennis sponsorship spanning all four Grand Slams. The company will focus on partnering with lower-ranked challengers to optimize its bets for outsized ROI, while also leveling the endorsement playing field court.
January 13, 2025
💄 Highs and glows💄 Highs and glows
Sephora Canada inks Toronto Tempo sponsorship as beauty retailer expands sports footprint
🏀
Yesterday, the WNBA’s Toronto Tempo announced Sephora Canada as the team’s first founding partner and official beauty partner. It’s a major step forward for sports newcomer Sephora — which recently signed a multiyear U.S. partnership with Unrivaled — as it quickly covers ground in women’s basketball, where the next generation of beauty shoppers is sitting courtside.
January 10, 2025
💰 Playing for keeps💰 Playing for keeps
Coco Gauff continues investment trend among women tennis stars by backing Unrivaled
On Monday, tennis star Coco Gauff joined a long list of athlete investors backing 3v3 basketball league Unrivaled, which has secured $35M in total funding. Gauff’s investment highlights how WTA athletes have proven to be adept investors across the board.
January 08, 2025
📱 Posted up📱 Posted up
Sydney Colson wins another brand gig as women athletes illustrate power of content creation
P.R.O.S. Sports Housing — a company that provides short-term housing for pro athletes — rebranded as Mavrx Sports Housing and announced a new partnership with Las Vegas Aces star Sydney Colson this week. Mavrx is the latest company to enter the WNBA space by teaming up with Colson, who’s been renowned for her marketability.
January 08, 2025
💄 Beholden by beauty💄 Beholden by beauty
Beauty brands continue to partner with women’s sports leagues and athletes
On Friday, Unrivaled debuted an innovative multiyear partnership with popular beauty retailer Sephora. This is the latest beauty partnership in the women’s sports space, as companies have begun to realize women athletes are the ideal brand marketers thanks to their authenticity and reach.
January 06, 2025
⛰️ The winning ticket⛰️ The winning ticket
Denver wins bid for 16th NWSL team thanks to historic $110M expansion fee
⚽
Per Sportico, Denver beat out competing NWSL cities Cincinnati and Cleveland to secure the league’s 16th franchise yesterday. Investors reportedly paid an expansion fee of $110M, which more than doubles the previous NWSL record and marks the biggest expansion fee in U.S. women’s sports history.
January 03, 2025
📺 A winter breakaway📺 A winter breakaway
Women’s college sports showcased viewership potential last month
December was a winning month for sports ratings, with the NFL and NBA both benefiting from holiday downtime and marquee broadcasts. While most women’s pro sports leagues were on the sidelines last month, women’s college sports are quickly proving they can also capitalize on prime December viewership.
January 03, 2025
🏆 Netflix and thrill🏆 Netflix and thrill
Netflix bags U.S. media rights for the 2027 and 2031 FIFA Women’s World Cup tournaments
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Netflix pulled off quite the heist on Friday by acquiring the U.S. media rights for the 2027 and 2031 editions of the FIFA Women’s World Cup (WWC). It will be Netflix’s first time covering an entire sports tournament and marks FIFA’s biggest deal with a streamer, not to mention it’s the first time the WWC’s U.S. rights were sold separately from the men’s FIFA World Cup.
December 23, 2024
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