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💄 Hot girl summer💄 Hot girl summer
Sephora teams up with AUSL in latest beauty-related women’s sports sponsorship
🥎
Today, Athletes Unlimited Softball League (AUSL) announced that Sephora will become its exclusive beauty partner and presenting sponsor of its AUSL Championship series, which airs on ESPN this weekend. While Sephora isn’t the first beauty brand to join the women’s game, it’s gaining ground and further cementing its status as the beauty industry’s top dog.
July 21, 2025
✨ All the world’s a stage✨ All the world’s a stage
Athlos plans on debuting long jump event in unique Times Square venue
Athlos — the women’s track meet launched last year — is returning this fall with a clever plan to win over fans. Yesterday, the organization confirmed it will host a portion of its competition in the heart of Times Square. This is reminiscent of recent PLL and WLL strategy, illustrating how niche sports and upstart leagues are using unconventional gimmicks to hook viewers.
July 18, 2025
🔥 A fiery debate🔥 A fiery debate
Portland Fire unveils team branding amid mixed fan reactions
🏀
Yesterday, Portland’s WNBA expansion team finally launched its long-awaited brand reveal, showcasing its name and logo as the Portland Fire. While there are some local criticisms about the name, Portland made this decision with significant intentionality, which may have influenced the overall positive response to the name.
July 16, 2025
🙌 Win them over🙌 Win them over
WNBA sponsors lean into winning marketing trends at this year’s WNBA Live event
🏀
This year will mark the fourth edition of WNBA Live at WNBA All-Star Weekend, where 25 event sponsors will offer IRL activations for fans. The efficacy of experiential advertising pairs well with the impressive purchase consideration from women’s sports fans, who boast higher awareness and devotion to sponsors in women’s sports.
July 14, 2025
📈 Very on brand 📈 Very on brand
AdWeek shares TrackSuit insights on Gen Z brand consideration in 2025
On Wednesday, AdWeek published purchase consideration insights from brand tracking platform Tracksuit. The data highlights the biggest shifts in purchase consideration among popular Gen Z brands from January to June, proving that authenticity and wellness work best to win over young fans. Here are the key takeaways and the ways they’re being implemented across women’s sports.
July 11, 2025
🥍 Rollin’ on the river🥍 Rollin’ on the river
PLL and WLL play lacrosse’s first game on water as sports leagues consider alternative venues
🥍
Tomorrow, the men’s Premier Lacrosse League (PLL) and its new women’s arm, the Women’s Lacrosse League (WLL), will be playing the sport’s first-ever match on a river — a stunt tied to mutual brand partner Whirlpool.
July 09, 2025
🐝 Buzz buzz🐝 Buzz buzz
SponsorUnited reveals June’s most popular brands based on marketing campaign buzz
Last week, sports sponsorship data insights platform SponsorUnited revealed the 30 most-searched sponsors on its platform for June. The platform’s search data indicated which brands were most buzzworthy last month, with each employing different marketing strategies to make waves with sports fans.
July 07, 2025
🏀 All around the world🏀 All around the world
WNBA announces three new expansion teams as league favors experienced ownership
🏀
The WNBA tipped off Monday with major news: The league is awarding three new expansion franchises to Cleveland, Detroit, and Philadelphia. Each of the winning bids agreed to pay a record $250M expansion fee — higher than the valuations of half the W — with additional investments committed to team and facility development.
July 02, 2025
🎾 The grass is always greener🎾 The grass is always greener
SponsorPulse shares data insights on Wimbledon fandom in U.S. as sponsorship opportunities loom
🎾
With Wimbledon coming up, SponsorPulse followed up 2024 data insights on Wimbledon fandom in the U.S., illustrating the fan profile and opportunity for brands to engage as the British Grand Slam faces growth challenges.
June 30, 2025
🍺 Bar down🍺 Bar down
3XBA collabs with Rough & Tumble as sports leagues explore women’s sports bar partnerships
Last week, 3XBA — a professional touring FIBA 3x3 women’s basketball league — announced a unique partnership with Seattle’s Rough & Tumble Pub, the second-ever women’s sports bar. Through their new agreement, the two entities will promote one another through activations at live events.
June 30, 2025
✨ New kids on the block✨ New kids on the block
Sportico releases WNBA valuations as Golden State tops the list at $500M
🏀
Yesterday, Sportico published its estimated WNBA valuations, illustrating YoY valuation gains for teams across the board. One significant surprise? The financial power of the Golden State Valkyries, which tipped off its inaugural season last month and already leads the league in valuation, just ahead of the NY Liberty and Indiana Fever.
June 25, 2025
📺 Dialed in📺 Dialed in
Sundial Media and Technology Group inks unique partnership with Grand Slam Track
Sundial Media and Technology Group (SMTG) — the media and live events company behind Essence, Afropunk, and Refinery29 — finalized a unique partnership with Grand Slam Track (GST), a new track and field competition that kicked off this year. SMTG will facilitate media coverage of GST in addition to improving track day experiences for fans.
June 23, 2025
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