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🏀 Raining buckets🏀 Raining buckets
Paige Buecker’s draft entry creates various opportunities for new WNBA sponsors
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The hype around projected No. 1 WNBA Draft pick Paige Bueckers is reminiscent of last year’s frenzy around aforementioned Fever star Caitlin Clark. Her entry into the league spurred spending around the Fever, the W, and Clark herself, and it seems the same is expected for Bueckers and her potential landing place, the Dallas Wings
April 14, 2025
🛍️ Getting the bag🛍️ Getting the bag
Luxury and elevated retail brands cater to WNBA and NWSL fans with timely partnerships
While luxury retail brands have long been drawn to sports with affluent fanbases like tennis and golf, the industry is now seeing opportunities in women’s sports leagues like the WNBA and NWSL. Let’s take a closer look at two recent sponsorships that illustrate why it's smart to target women’s basketball and soccer fans.
April 14, 2025
💸 Breaking the bank💸 Breaking the bank
Paige Bueckers expected to bring similar economic impact to Dallas as Caitlin Clark did with Indianapolis
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On Monday, the Dallas Wings drafted UConn star Paige Bueckers first overall, and she’s expected to bring comparable economic impact as fellow W star Caitlin Clark did when she was drafted by the Indianapolis Fever last year. Let’s review how Clark boosted the local economy and elevated the Fever to one of the league’s most coveted brands.
April 14, 2025
📺 Ad it on📺 Ad it on
Sports Illustrated and Scripps Sports capitalize on women’s sports spend through new competition
On Wednesday, Sports Illustrated (SI) announced the creation of the SI Women’s Games, a six-sport competition scheduled for this fall. The tournament aims to capitalize on the surging popularity of women’s sports and exemplifies media companies working together to innovate ad packaging and scale up advertising inventory in the space.
April 11, 2025
🏒 Pick-up sticks🏒 Pick-up sticks
PWHL shares Takeover Tour wins that prove women’s sports should activate out-of-market
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The PWHL shared wins from its first-ever Takeover Tour today, which saw all six teams play games at nine different exhibition sites across the U.S. and Canada. Not only was this a brilliant strategy to market test in potential PWHL cities, but the tour spurred engagement and allowed the league to reach new hockey fans.
April 11, 2025
✨ Tunnel vision✨ Tunnel vision
PWHL and Greenfly partnership illustrates marketing opportunity in tunnel walks
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Since the beginning, the PWHL has been intentional in its development, from signing a CBA before the puck dropped to nabbing early broadcast and founding partners. One of those decisions — a deal with software company Greenfly — has provided insight into how athlete engagement behaviors can shape sponsorship, especially amid the growth opportunity of tunnel walks.
April 09, 2025
🏀 That’s a wrap: women’s March Madness by the numbers🏀 That’s a wrap: women’s March Madness by the numbers
NCAA enjoys strong viewership for women’s March Madness
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While viewership of this year’s NCAA women’s March Madness did dip in the post–Caitlin Clark era, women’s basketball fandom is certainly here to stay. The tournament wrapped with a dominant UConn win over South Carolina and so much more: A sold-out crowd, historic audiences, and promising growth.
April 07, 2025
⚽ Feeling the Blues⚽ Feeling the Blues
Chelsea reports record valuation for women’s soccer team amid club restructuring
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This week, Chelsea F.C. shared financial results for the 2023–2024 season, including the valuation for its women’s side. With Chelsea reorganizing its women’s team under subsidiary BlueCo 22 Midco Limited, the WSL club is reportedly worth $257M, making it the highest-valued women’s soccer team in the world — and topping Angel City FC’s $250M valuation.
April 07, 2025
⚽ On the ball⚽ On the ball
U.S. and UK will bring FIFA Women’s World Cup tournaments to top women’s soccer markets
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Yesterday, FIFA confirmed the hosts for the 2031 and 2035 Women’s World Cup (WWC) tournaments in 2031 and 2035 as the U.S. and the UK, respectively. While these nations were the only ones to submit valid bids by the deadline, the confirmation is still a significant milestone for both burgeoning women’s soccer markets.
April 04, 2025
📈 NIL by the numbers📈 NIL by the numbers
Emerging brands and platforms make a splash in latest SponsorUnited NIL report
On Wednesday, data insights platform SponsorUnited released its 2024–2025 NIL Endorsements Report, which affirms what we already know: Women athletes, especially basketball players, are consistent winners in terms of engagement, hence their skyrocketing NIL deals.
April 04, 2025
📉 Out of market📉 Out of market
Imminent U.S. trade tariffs have damaging effect on sports apparel industry
The impacts of President Trump’s U.S. trade policy have officially gone from bad to worse. On Wednesday, Trump announced that the U.S. will apply a 10% baseline tariff on all imports, with a higher rate for nations that the U.S. considers to be unfair trade partners. Trump’s “reciprocal tariffs” proposal has created enough worrisome sentiment to spook the stock market.
April 04, 2025
🤖 Powering up 🤖 Powering up
NWSL locks in another tech partnership with extensive AT&T deal
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Yesterday, the NWSL signed telecommunications giant AT&T as its official connectivity partner through an expansive, multiyear deal. While the partnership marks a major commitment to the women’s soccer league, it’s also a safe bet considering AT&T’s previous sports investments and the NWSL’s engaged audience.
April 02, 2025
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