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💰 Putting it all on the line💰 Putting it all on the line
WNBA faces turning point as CBA negotiations sour
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It’s officially spooky season in the WNBA as CBA tensions rise ahead of the agreement’s Halloween deadline. With the league generating more revenue than ever — it banked an estimated $226M in 2024 and is expected to haul $500M in 2026 — and players want their rightful slice of the pie.
October 06, 2025
🚀 Ready for takeoff🚀 Ready for takeoff
New Booking.com data further illustrates women’s sports fans’ willingness to travel
The WNBA Finals are set, meaning the locations and dates are also finally locked in. New data from the W’s official online travel partner Booking.com illustrates a largely untapped opportunity for the travel sector to cash in on women’s sports fandom.
October 03, 2025
💄 Getting ready for the ball💄 Getting ready for the ball
SponsorPulse highlights recent data showing overlap between WNBA, beauty fans
Yesterday, sports data insights platform SponsorPulse (SP) highlighted its recent report that tracks WNBA fan behavior in relation to the beauty industry. This, combined with May data from Sports Innovation Lab (SIL), proves the fascinating overlap between W fans, luxury fashionistas, and makeup lovers.
October 03, 2025
✨ Running the game✨ Running the game
Wasserman’s The Collective shares new data insights into unlocking the power of women sports fans
The Collective — Wasserman’s women-focused data insights platform — published a new study on Monday advising the sports industry on how to engage with women as sports superfans and powerhouse consumers. By 2030, women are set to control 75% of global discretionary spending and lead 85% of household purchasing decisions.
October 01, 2025
💸 All bets are on💸 All bets are on
Amazon Prime teams up with FanDuel to use betting to drive viewership to WNBA, NBA
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Yesterday, FanDuel partnered with Amazon to become the official odds provider for WNBA and NBA games on Prime Video. The partnership — which will offer real-time odds and in-app bet tracking — capitalizes on the power of gamification across the sports industry as it attracts both avid and casual fans.
October 01, 2025
🏉 Causing a ruckus🏉 Causing a ruckus
Women’s Rugby World Cup victories underscore sport’s potential in the U.S.
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This Saturday, England’s Red Roses won the Women’s Rugby World Cup at home, but the wins extend beyond the field. Global interest in women’s rugby is reaching a fever pitch and rising, setting it up as the next Olympic sport ripe for commercialization. But is rugby ready for its close-up in the U.S.?
September 29, 2025
🏐 Free ball🏐 Free ball
USA Volleyball leaps at opportunity to host women’s world championship in 2027
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This week, Sports Business Journal shared details on how USA Volleyball is approaching a key opportunity in the women’s game. Along with Canada, the governing body is reportedly submitting a bid to FIVB to host the 2027 women’s world indoor volleyball championship. If chosen, it would be the first time the tournament has taken place stateside.
September 26, 2025
🏂 Wicked games🏂 Wicked games
X Games launch rebrand to reach a new generation of action sport fans
The X Games — ESPN’s iconic action sports competition that made sports like snowboarding and BMX mainstream and drove their Olympic inclusion — is ready for its glow-up. After its private equity acquisition in 2022, the X Games unveiled new branding and shared details about its forthcoming X Games League this week.
September 26, 2025
🎙️ Pump up the volume🎙️ Pump up the volume
Women’s sports podcasts offer opportunity in saturated market
It seems like everyone has a podcast these days — last week, Front Office Sports pointed out that Billie Jean King, Abby Wambach, Julie Foudy, Sophie Cunningham, and the Williams sisters have all recently launched pods, not to mention Men In Blazers’ expanded slate. But how many is too many? In women’s sports, we may still have a ways to go to reach the peak.
September 26, 2025
🏉 Scrumming up interest🏉 Scrumming up interest
Women’s Rugby World Cup breaks viewership, attendance records amid global growth
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The Red Roses did so much more than trounce France in the Women’s Rugby World Cup semis — they reached a record 3.3M peak audience across domestic broadcaster BBC Sport’s platforms. As the tournament continues in the UK, let’s review the viewership, attendance, and social media wins so far as we consider the women’s rugby opportunity ahead.
September 24, 2025
💰 Playing keep-away💰 Playing keep-away
A’ja Wilson wins historic league MVP award amid a major missed WNBA marketing opportunity
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This weekend, Las Vegas Aces star A’ja Wilson made WNBA history by winning the league’s MVP award for a record fourth time, shortly after earning her third WNBA Defensive Player of the Year (DPOY) and warranting the first-ever share of the award.
September 22, 2025
🚀 New news🚀 New news
NWSL makes flurry of business-driven moves as playoffs approach
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As the NWSL builds toward its future (one commissioner Jessica Berman plans to lead), the league is making key decisions to level up its on-field product, including through its recent digital media partnership with The GIST. Let’s review a few of the NWSL’s moves announced this week, and what they might mean for the league and interested sponsors.
September 19, 2025
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