NIL: NCAA Female student athletes leading the way
NIL: NCAA Female student athletes leading the way
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Content creation platform Curastory published a report yesterday on the top name, image and likeness (NIL) earners per ad-enabled video, with some of the NCAA’s most notable female athletes leading the way.
November 16, 2022
Athletes Unlimited is promoting volleyball growth with new ESPN broadcast deal and exhibition tour
Athletes Unlimited is promoting volleyball growth with new ESPN broadcast deal and exhibition tour
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Athletes Unlimited (AU) served up not one, but two exciting volleyball announcements yesterday.
November 16, 2022
Rugby World Cup sees women's rugby's largest-ever crowd
Rugby World Cup sees women's rugby's largest-ever crowd
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New Zealand lifted their sixth rugby world title in front of 42K spectators at Auckland’s Eden Park, capping off a record-shattering tournament with women’s rugby’s largest-ever crowd.
November 14, 2022
U.S. Soccer extended its partnership with Volkswagen
U.S. Soccer extended its partnership with Volkswagen
On Monday, the governing body extended its partnership with Volkswagen, the latest in a string of renewals ahead of a nine-month period that will see both the USMNT and USWNT play in FIFA World Cups.
November 09, 2022
USA Triathlon launches a nonprofit NIL collective focused on funding female triathletes
USA Triathlon launches a nonprofit NIL collective focused on funding female triathletes
The national governing body for triathlon, USA Triathlon, launched Watch Us Thrive last week, a nonprofit NIL collective focused on scoring funds for the country’s female triathletes and boosting the sport’s popularity.
November 07, 2022
TikTok is leaning into sports content, with women's sports at the center
TikTok is leaning into sports content, with women's sports at the center
Sports may be trendier on TikTok than a Negroni sbagliato. In a Thursday interview, the company’s global head of sports Harish Sarma revealed that TikTok is leaning into sports content — and that women’s sports are central to its strategy.
November 07, 2022
The Women's International Pickleball Association (WIPA) launched on Wednesday
The Women's International Pickleball Association (WIPA) launched on Wednesday
WIPA launched on Wednesday to take advantage of the hype surrounding both pickleball and women’s sports.
November 04, 2022
NWSL heads to California
NWSL heads to California
The NWSL continues to receive love from the Golden State. The African American Sports & Entertainment Group (AASEG) and The Town FC announced Wednesday that they are exploring a joint expansion bid in the Oakland-East Bay region, and plan to formally submit their candidacy in 2024 or 2025.
November 04, 2022
NIL platform MarketPryce booked agreements with eight athletes on Monday to launch MP Content Crew
NIL platform MarketPryce booked agreements with eight athletes on Monday to launch MP Content Crew
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During a three month pilot program, the creator network will create educational financial content for fellow collegiate players.
November 02, 2022
UCLA freshman hooper Kiki Rice scored Jordan Brand's first-ever NIL deal
UCLA freshman hooper Kiki Rice scored Jordan Brand's first-ever NIL deal
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UCLA freshman hooper Kiki Rice scored Jordan Brand’s first-ever name, image and likeness (NIL) deal on Monday, firmly establishing her as an athlete to watch.
November 02, 2022
Ally announced a five-year extension of its partnership with the NWSL during halftime of Saturday's championship
Ally announced a five-year extension of its partnership with the NWSL during halftime of Saturday's championship
Ally will keep on kicking with the NWSL. During halftime of Saturday’s championship, the financial services company announced a five-year extension of its partnership to stay on as the NWSL’s second-largest sponsor (only behind Nike).
October 31, 2022