On Monday, the Sports Business Journal (SBJ) and the Wasserman Group released a study highlighting the dearth of women’s sports merch, especially when it comes to soccer.

It’s becoming increasingly obvious that international soccer is for the girls, but brands and investors are still catching up.

After Disney expressed interest in selling an equity stake in the sports network a month ago, rumors of potential partners have swirled, with brands like Amazon, Google, Apple, and Verizon and even some sports leagues appearing as front-runners.

That’s the question a joint Sportico and Harris Poll study posed, ultimately revealing that 67% of Americans believe student-athletes should be compensated by their schools, once again bringing up the complex college sports conversation.

As the semifinals of the world’s biggest tournament wrap up, we’re looking at its global impact on the women’s game.

According to a press release yesterday, a “diverse group of Chicago women business and civic leaders” has negotiated a deal to buy the team from its current owners.

Direct-to-consumer live sports are the way of the future, so let’s take an in-depth look at this new sports television frontier and the different approaches taken by companies and leagues to capitalize on it.

As Manchester United fans continue to protest the potential return of forward Mason Greenwood, the club is delaying its decision on his future until it can talk to its women’s team and sponsors.

On Tuesday, the sports media giant announced a deal with Penn Entertainment to officially enter the betting game.

As this year’s FIFA Women’s World Cup (WWC) continues to smash attendance and viewership records, the time to invest in global women’s soccer is now. Here’s a breakdown by the numbers.

Gaps in equal pay and level of play are closing in women’s soccer. This follows women’s sports’ circle of life: growing viewership and attendance numbers lead to more investment and ultimately better competition, with brand deals and sponsorships serving as the all-important middleman.

The Power Five conference has been looking for a new media rights deal for over a year now and in the meantime, schools are dropping out of its ranks like flies.