The organization announced a long-term partnership with Coca-Cola North America last week, making the popular beverage company their second-largest partner after Nike.

Numerous stars have been left off WWC rosters this year due to ACL injuries, illuminating a dark side of the rapidly-growing, yet underfunded, sport.

According to a report released by SponsorUnited yesterday, the LPGA has exponentially grown its brand investments in recent years, while offering major ROI to sponsors.

NY Liberty star Breanna Stewart and the Minnesota Lynx’s Napheesa Collier announced the launch of a new women’s league called Unrivaled yesterday, creating another domestic alternative for WNBA players during the offseason.

With the USWNT roster set and the tourney kicking off in 20 days, U.S. English-language rightsholder Fox unveiled its massive WWC marketing campaign this week, and the strategy takes a notably different approach than what the broadcaster implemented for last November’s men’s FIFA World Cup.

Yesterday, Visa announced that it will award $500K in grant funding to women-owned small businesses during next month’s WWC as part of its Behind Every Number, There's A Story campaign.

Although men and women have earned equal prize money at tennis’ four Grand Slams since 2007, parity doesn’t exist across all tournaments…yet.

On Friday, the telecom giant launched the third iteration of She’s Connected, a program to support women-owned small businesses, and an accompanying content series starring WNBA and NWSL athlete-slash-entrepreneurs.

Emerging fintech company Ibotta struck NIL agreements with four women student-athletes on Thursday in an attempt to boost women’s sports and raise its own profile.

This year’s FIFA Women’s World Cup (WWC) promises to be the biggest edition of the tournament yet, thanks in large part to the quadrennial soccer showcase’s major business transformations.

Callaway and KPMG are increasing their presence and financial obligations at this weekend’s PGA Women’s Championship, showcasing their intent to improve the women’s golf experience for fans and players alike.

This week, the media conglomerate unveiled Level Up, a new advertising framework that encourages brands to spend on women’s sports content across ESPN’s platforms.