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National Research Group's study showcases the growing appetite for women's sports
National Research Group's study showcases the growing appetite for women's sports
After surveying 2.5K Americans this month, the National Research Group (NRG) published a study showcasing the growing appetite for women’s sports and identifying areas for improvement.
October 28, 2022
Amateur team Minnesota Aurora is talking to investing to investors about jumping to a professional league
Amateur team Minnesota Aurora is talking to investing to investors about jumping to a professional league
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Minnesota Aurora FC is turning things up a notch. Just months after completing its first season, the pre-professional women’s soccer club is exploring the idea of going pro.
October 26, 2022
Student-athlete groups have been pushing the envelope on player compensation
Student-athlete groups have been pushing the envelope on player compensation
Student-athlete groups have been pushing the envelope on player compensation, with both an antitrust violation complaint and a pay lawsuit against the NCAA making waves recently.
October 26, 2022
NWSL's Portland Thorns and MLS' Portland Timbers have interested buyers though they are not officially on the market
NWSL's Portland Thorns and MLS' Portland Timbers have interested buyers though they are not officially on the market
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Two groups are reportedly finalizing bids to acquire the club from owner Merritt Paulson, who remains under pressure to sell following an independent investigation into abuse in women’s soccer.
October 24, 2022
While some brands consider their relationships with the NWSL, Ally strengthens their resolve to invest more
While some brands consider their relationships with the NWSL, Ally strengthens their resolve to invest more
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As some brands reconsider their relationships with the NWSL following the findings of an independent investigation into its culture of abuse, one very visible league sponsor isn’t — Ally.
October 21, 2022
FIFA rejected multiple recent bids to air July's Women's World Cup because the offers were too low
FIFA rejected multiple recent bids to air July's Women's World Cup because the offers were too low
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Broadcasters better have FIFA’s money. Chief business officer Romy Gai said yesterday that FIFA rejected multiple recent bids to air July’s Women’s World Cup because the offers were too low.
October 21, 2022
The Big 12 Conference teamed up with creative agency Translation to modernize its branding
The Big 12 Conference teamed up with creative agency Translation to modernize its branding
The college sports organization teamed up with creative agency Translation on Monday to modernize its branding and embed itself in “youth culture.”
October 19, 2022
LPGA announced a strategic deal with technology services agency Next League
LPGA announced a strategic deal with technology services agency Next League
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Yesterday, the golf association announced a strategic deal with technology services agency Next League, which will involve consulting on business practices and embracing tech.
October 19, 2022
Saudi Arabia’s national petroleum and natural gas company is now a major player in cricket
Saudi Arabia’s national petroleum and natural gas company is now a major player in cricket
Aramco became a global partner of the International Cricket Council (ICC) on Friday, significantly increasing the visibility of a company frequently involved in sportswashing efforts.
October 17, 2022
EA Sports introduced women's national teams in NHL 23
EA Sports introduced women's national teams in NHL 23
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EA Sports introduced women’s national teams in the newly-released NHL 23, continuing the growing inclusion of women’s sports in video games.
October 17, 2022
Endorsements for women's teams, leagues and athletes continue to rise
Endorsements for women's teams, leagues and athletes continue to rise
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Deal tracking platform SponsorUnited published a report yesterday that indicates endorsements for women’s teams and leagues increased 21% YoY in the U.S., Europe and Australia, while athlete sponsorship jumped 18%.
October 14, 2022
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