Yesterday, the bank holding company called on audible on its partnership with Wake Forest University’s football team and redirected its support towards the school’s women’s athletics program.

After prematurely ending its 2022 season due to financial woes and failing to stage a single race in 2023, the women’s racing championship went into administration late last week after it couldn’t land new funding.

After going years without broadcasts, the LPGA qualifying competition partnered with GameKast yesterday to boost the financial potential of the Epson Tour and fellow feeder leagues.

World soccer’s governing body struck a deal with the European Broadcasting Union (EBU) on Wednesday, ensuring fans in Western Europe can watch next month’s Women’s World Cup (WWC) and ending talk of a regional blackout.

Fox announced Monday that it has sold 90% of ad inventory for the Australia and New Zealand–hosted event and is on pace to beat the 2019 WWC’s sales.

Yesterday, the league inked a multiyear deal with Discount Tire and one of its top-selling brands, Continental Tire, that will take advantage of the WNBA’s growing broadcast and digital value and marks the tire companies’ first partnership with a U.S. women’s sports league.

The NCAA softball competition reached new viewership highs when Oklahoma scored its third consecutive championship on Thursday, strengthening the tournament’s business bonafides along the way.

On Friday, the WNBA superteam inked a deal with Shady Grove Fertility (SGF), becoming the latest women’s sports team to help amplify fertility information and resources.

Following Tuesday’s shocking merger between the PGA and LIV Golf, sponsors and broadcasters now face a conundrum around staying involved in men’s golf — and normalizing sportswashing in the process.

Yesterday, it launched Big 12 Mexico, which will see the college sports conference host several exhibition games in the country and become the first of its NCAA counterparts to build a presence outside of the States.

Yesterday, the Chicago Sky revealed that it sold 10% of the franchise to eight investors, pocketing $8.5M in the process.

The move marks the largest win yet for Saudi Arabia’s sportswashing campaign and will likely change the sport as we know it.