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WNBA star Lexie Hull explains power of word-of-mouth recommendations among women consumersWNBA star Lexie Hull explains power of word-of-mouth recommendations among women consumers
WNBA star Lexie Hull explains power of word-of-mouth recommendations among women consumers
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On March 31st, WNBA star Lexie Hull co-launched Forta, a skincare brand designed for athletes. She’s amplifying her brand on Faves, a new platform that allows athletes to recommend products they actually use.
April 09, 2026
The WNBA free agent frenzy is underwayThe WNBA free agent frenzy is underway
The WNBA free agent frenzy is underway
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Whether it’s Angel Reese’s jaw-dropping trade to the Atlanta Dream or the free agent frenzy that’s only just begun, the WNBA keeps making headlines ahead of its milestone 30th season. No time to waste — let’s hoop right to it.
April 08, 2026
Angel Reese’s move to the Atlanta Dream to have massive business implicationsAngel Reese’s move to the Atlanta Dream to have massive business implications
Angel Reese’s move to the Atlanta Dream to have massive business implications
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In a shocking, blockbuster trade yesterday, the Chicago Sky sent Angel Reese to the Atlanta Dream for Atlanta’s first-round picks in 2027 and 2028. It’s a bold move that the Dream believes will revamp their roster, but also has implications beyond the court. Does this mean Chi-Town Barbie is now A-Town Barbie? Let’s explore.
April 07, 2026
Charlotte leads as potential WTA Finals host, which could benefit the banking capital and related financial brandsCharlotte leads as potential WTA Finals host, which could benefit the banking capital and related financial brands
Charlotte leads as potential WTA Finals host, which could benefit the banking capital and related financial brands
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Charlotte, NC, has emerged as the leading contender to host the WTA Finals in 2027 after the three-year deal to host the WTA’s final tournament in Riyadh, Saudi Arabia, wraps later this year. The North Carolina city is being floated as an option amid geopolitical tensions in the Gulf, which have already affected the sporting calendar.
April 07, 2026
No. 1 seed Michigan to face No. 2 UConn for 2026 NCAA men’s basketball national championshipNo. 1 seed Michigan to face No. 2 UConn for 2026 NCAA men’s basketball national championship
No. 1 seed Michigan to face No. 2 UConn for 2026 NCAA men’s basketball national championship
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As the last of the women’s confetti falls, it’s time for the men’s championship, tonight at 8:50 p.m. ET. No. 1 seed Michigan dismantled No. 1 Arizona 91–73 in Saturday’s Final Four to book their spot in the title game, taking on No. 2 UConn, who outlasted No. 3 Illinois 71–62. Here’s what you need to know ahead of tipoff.
April 05, 2026
UCLA wins program’s first-ever NCAA national championshipUCLA wins program’s first-ever NCAA national championship
UCLA wins program’s first-ever NCAA national championship
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The No. 1 UCLA Bruins are national champions after yesterday’s 79–51 shellacking of fellow No. 1 seed, South Carolina. Childhood dreams were realized, iconic crossovers occurred, and a pair of leather pants came in clutch — let’s relive the magic from this Bruins masterclass.
April 05, 2026
How Flau’jae Johnson is taking notes and putting on a clinic in NIL entrepreneurshipHow Flau’jae Johnson is taking notes and putting on a clinic in NIL entrepreneurship
How Flau’jae Johnson is taking notes and putting on a clinic in NIL entrepreneurship
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In March, we chatted with Flau'jae Johnson about her collaborations across sport, music, and business as she prepares to pick up her cap and gown in a few weeks before entering the WNBA. Let’s ball.
April 04, 2026
Your guide to the men’s March Madness Final FourYour guide to the men’s March Madness Final Four
Your guide to the men’s March Madness Final Four
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The Final Four is the pinnacle of college basketball, and this year’s men’s slate is fascinating. First up, an unexpected matchup between No. 2 UConn and No. 3 Illinois tips off at 6:09 p.m. ET, followed by a heavyweight bout between No. 1 seeds Arizona and Michigan at 8:49 p.m. ET. Winners advance to Monday’s national championship — no pressure.
April 04, 2026
How free agency could impact the WNBA expansion draftHow free agency could impact the WNBA expansion draft
How free agency could impact the WNBA expansion draft
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The coin has spoken, and the Portland Fire own the No. 1 pick in today’s 3:30 p.m. ET WNBA expansion draft. The Fire and Toronto Tempo will alternate picks in the snake-style, two-round draft, building their inaugural rosters by selecting up to 12 players each from the league’s 13 existing teams.
April 03, 2026
Everything you need to know about the women’s Final Four fieldEverything you need to know about the women’s Final Four field
Everything you need to know about the women’s Final Four field
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If you told us months ago that the women’s Final Four would feature the same programs as last season, we’d have said, “yep, that checks out.” UConn, UCLA, Texas, and South Carolina have lived up to the pre–March Madness hype all tourney long — they’re truly the crème de la crème.
April 03, 2026
Mikaela Shiffrin explains the value of sponsorship from U.S. Ski & Snowboard, Stifel, and luxury brandsMikaela Shiffrin explains the value of sponsorship from U.S. Ski & Snowboard, Stifel, and luxury brands
Mikaela Shiffrin explains the value of sponsorship from U.S. Ski & Snowboard, Stifel, and luxury brands
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Mikaela Shiffrin was one of the most recognized athletes heading into Milano Cortina 2026, and she emerged from the Games with more hype than ever before. Shiffrin is enjoying a new era for women Winter Olympians, who can now leverage their athletic success beyond the Games through fashion and media.
April 02, 2026
Setting the stage for the final two weeks of NBA regular-season actionSetting the stage for the final two weeks of NBA regular-season action
Setting the stage for the final two weeks of NBA regular-season action
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The 20-team NBA postseason field is officially set, but all-important positioning is still up for grabs. Squads will be especially focused on avoiding the always stressful Play-In Tournament — where each conference’s seven through 10 seeds vie for the final two official playoff spots.
April 01, 2026
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