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🎙️ Own the mic🎙️ Own the mic
USC Annenberg report illustrates how athlete media economy has ample room for women
Yesterday, USC Annenberg published a first-of-its-kind report on the athlete-owned media economy. It identifies movers and shakers in the space, but also notes the gap between men and women athletes — women were featured in only 22% of the athlete-owned podcasts analyzed.
October 10, 2025
🦋 Social butterflies🦋 Social butterflies
New Snapchat data confirms the power and influence of women athletes on social media
Last week, Snapchat teamed up with marketing agency Dentsu and research firm Ipsos to publish insights on the consumption of women’s sports, especially among frequent Snapchat users. The app surveyed over 13K sports fans across seven countries, including India and Australia, and uncovered what daily Snapchat users had to say about women’s sports.
October 10, 2025
⚾ Start spreading the news⚾ Start spreading the news
Toronto Blue Jays eliminate NY Yankees, reach first ALCS since 2016
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Pop those bottles and queue up Frank Sinatra — the Toronto Blue Jays are heading to the American League Championship Series (ALCS) for the first time since 2016 after eliminating the NY Yankees on Wednesday. With their ALCS opponent still TBD, let’s recap the Jays’ team effort that has them just four wins away from a World Series appearance.
October 10, 2025
🏀 Hang it in the Louvre🏀 Hang it in the Louvre
Las Vegas Aces on the cusp of third WNBA title in four years
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The WNBA expanded its Finals to a best-of-seven series, but it looks like the Las Vegas Aces might not need the extra games after taking a commanding 3-0 lead with Wednesday’s 90–88 win over the Phoenix Mercury. Ahead of tonight’s potentially series-ending Game 4 in Arizona, let’s revisit an absolutely thrilling Game 3 before pondering two pressing questions as the playoffs enter their final act.
October 10, 2025
👀 What Athlos is, and why it’s different👀 What Athlos is, and why it’s different
Athlos NYC 2025 is putting track & field in the spotlight
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The second annual Athlos NYC, a women’s-only track & field meet featuring some of the speediest and strongest competitors in the world, begins tonight. You know the drill — today’s newsletter will cover what makes Athlos so unique, the can’t-miss events, and the athletes to watch. Take your mark.
October 09, 2025
📺 Fun for the whole family📺 Fun for the whole family
Rebel Girls announces new family-friendly sports program with Swerve Sports
Today, girls empowerment platform Rebel Girls (RG) announced a new partnership with Swerve Sports, a FAST channel dedicated to women’s sports that’s available in 80% of U.S. and Canadian households. Together, the partnership will create Rebel Girl Sports Hour, a first-of-its-kind kids and family program for women’s sports that will air under its Rebel Girls Sport vertical.
October 08, 2025
🏀 Major key alert🏀 Major key alert
Two players to watch in Game 3 of the WNBA Finals
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You already know the Las Vegas Aces boast a two-game lead over the Phoenix Mercury in the WNBA Finals, which are best-of-seven for the first time. With Game 3 set for tonight at 8 p.m. ET, watch out for a pair of difference makers hellbent on hoops glory.
October 08, 2025
⚾ Swinging for the fences⚾ Swinging for the fences
All four MLB Divisional Series could be decided in today’s quadruple-header
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Consider this your sign to call in sick, because all four MLB playoffs best-of-five Divisional Series could be decided during today’s quadruple-header of elimination contests. You can’t help but get excited when there’s October baseball on the docket.
October 08, 2025
🏒 How it works🏒 How it works
Everything you need to know about the 2025–26 NHL season
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The 2025–26 NHL season starts in earnest tonight, so today’s newsletter is all about the season setup, the teams to watch, and the major storylines. Whether you’re a hockey #BookToker (IYKYK), just getting into the sport, or a puck aficionado, this special edition has something for you. As they say in hockey, let’s do that hockey.
October 07, 2025
📣 Por la cultura📣 Por la cultura
Bad Bunny Super Bowl reactions underscore how Hispanic sports fans remain an overlooked market
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Despite his global appeal and 12 (!!!) Latin Grammy nominations, there’s continued cultural and political controversy over Puerto Rican megastar Bad Bunny headlining the Super Bowl LX halftime performance, with much of the criticism centering around the singer’s set being entirely in Spanish.
October 06, 2025
🏈 Only as hot as your last hit, baby🏈 Only as hot as your last hit, baby
Digging into the digits behind the NFL’s thrilling Week 5
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From acrobatic grabs to running backs (RBs) tossing touchdowns (TDs), this NFL weekend had a little bit of everything. Let’s dig into the digits that have defined Week 5 with tonight’s 8:15 p.m. ET Monday Night Football tilt between the Kansas City Chiefs and Jacksonville Jaguars still to come.
October 06, 2025
🏀 Calling on the megaphone🏀 Calling on the megaphone
Las Vegas Aces take 2-0 lead in best-of-seven WNBA Finals
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The Las Vegas Aces boast a commanding 2-0 lead in the WNBA’s first-ever best-of-seven Finals following yesterday’s 91–78 win over the Phoenix Mercury. The series now shifts from Vegas to Phoenix ahead of Wednesday’s Game 3…but not before we discuss the latest from the hardwood.
October 06, 2025
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