Yesterday, Parity shared data from a survey of 2.4K U.S. Gen Z adults that ascertained their perspectives and purchasing behaviors. Compounding on previous data reflecting positive Gen Z attitudes toward women’s sports, this new report clarifies how Zoomers feel about women’s sports, women athletes, and sponsors in the space.

There’s been a dip in YoY NWSL attendance, but that stat doesn’t exactly tell the whole story. Last week, the league shared insightful data on attendance, viewership, and social media records that women’s soccer fans smashed this year, all of which point to who’s winning the most with NWSL growth: Young women fans.

The first-ever Northern Super League (NSL) champion will be crowned when No. 1 seed AFC Toronto and No. 3 Vancouver Rise FC meet tomorrow at 2 p.m. ET. Ahead of kickoff, here’s what you need to know about the NSL’s historic inaugural season and, of course, the winner-take-all match.

The 112th Grey Cup kicks off Sunday at 6 p.m. ET, featuring the West Division champ Saskatchewan Roughriders vs. the East Division–winning Montreal Alouettes. And if the title tilt is anything like the first four postseason games, we’re in for an absolute treat. Let’s dig in.

ICYMI: The four teams competing in this weekend’s NWSL Playoffs semis are the four previous league champs dating back to 2021. With postseason experience everywhere you look and the No. 1 seed already stunningly eliminated, the only thing to expect is the unexpected.

Last week, collegiate NIL platform Opendorse shared data-backed insights on why brands should partner with women athletes. The platform points out only 8%-12% of House vs. NCAA settlement payments are allocated to women athletes across more than a dozen programs, totaling roughly $2M of a $20.5M maximum budget.

We’re more than halfway through the NFL season, and after ten weeks of exhilarating plot twists, this year’s standings remain as tight and confusing as ever. Is any team good? Let’s get into it (and more) below.

Today, The GIST is exclusively sharing that Pro Athlete Community (PAC) — an organization that supports retired athletes in their post-playing careers — has named WNBA legend Candace Parker as a co-chair on its board of advisors. This is a pivotal move for the org as it recruits more women into its community of over 1.6K retired pro athletes, many of whom are men.

The NWSL served up peak playoff anarchy this weekend, with a whole lot of extra time, a record-breaking expansion announcement, and enough adrenaline to last until next weekend’s semifinals. See how your playoff bracket’s holding up, then relive the thrilling quarter-final action with us.

We’re back in your inbox because the NWSL playoffs begin tonight, with the reigning champ and No. 4 seed Orlando Pride hosting No. 5 Seattle Reign in the first of four quarter-final (QF) games. To celebrate, we have a full playoff preview, including the storylines you need to know before the first whistle, a match-by-match QF breakdown, and of course, where to catch all the action.

Yesterday, League One Volleyball (LOVB) shared a flurry of announcements about new ownership and sponsors getting more involved with its current team in Austin and its forthcoming franchise in Houston.

Project B, a new women’s basketball league set to launch in November 2026, announced its first player signing on Wednesday: WNBPA president and 10-time WNBA All-Star Nneka Ogwumike. There’s a lot to unpack, so lace ’em up and let’s hoop to it.