Jess Smith breaks down the Golden State Valkyries’ billion-dollar strategy Jess Smith breaks down the Golden State Valkyries’ billion-dollar strategy
Jess Smith breaks down the Golden State Valkyries’ billion-dollar strategy
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The Golden State Valkyries may as well be in Valhalla (or Ballhalla, as they call it). Shortly after the team shared its season two promotional campaign, CNBC deemed the Valks a billion-dollar franchise — the first in women’s sports history. That’s no accident. Valkyries president Jess Smith and her team have been busy building a juggernaut brand — and in a region full of fervent fans and powerful sponsors, that becomes a billion-dollar pursuit. Last month, we spoke with Smith about the strategies she’s implemented to reach this pinnacle, as well as what’s going to keep the club climbing in year two.
May 15, 2026