Delta’s WNBA deal is winning over Gen Z women travelers
🏀
For 2026 WNBA All-Star Weekend (ASW), Delta rolled out a new activation that hits on a few key marketing notes to draw in their target demographic of young women. It involves exclusive membership, loyalty points, and free stuff — all things consumers love.
We spoke with Emmakate Young, Delta’s managing director of sponsorships and partnership management, about the airline’s latest campaign and the wins it’s seen since its WNBA partnership has taken flight.
July 25, 2026