Over the weekend, both Sportico and CNBC shared their estimated valuations for all WNBA teams. While both outlets came to the same conclusion — the Golden State Valkyries are the highest-valued team — they ended up with different calculations, likely because CNBC included the Toronto Tempo and Portland Fire and Sportico did not. Let’s crunch the numbers.

In April, we spoke with UCLA and Olympic gymnast Jordan Chiles about how she’s building out her brand portfolio and why brands want to work with her. And on Thursday, we also spoke with Zach Harris, VP and GM of the Pepsi Lipton Partnership North America, who oversees marketing for iced tea label Pure Leaf.

A horse named Golden Tempo defied the 23-1 odds during the 152nd Kentucky Derby on Saturday, surging from last-place to win the Run for the Roses. With the victory, Cherie DeVaux became the first woman horse trainer to ever win the famed race — and her story is a true tale of groundbreaking grit.

While the first of the NHL conference semis started with a bang, this weekend was all about the best two words in sports — Game 7 — with three do-or-die NBA playoff games and another in the NHL. That’s a whole lot of heart-pumping action.

While the first of the NHL conference semis started with a bang, this weekend was all about the best two words in sports — Game 7 — with three do-or-die NBA playoff games and another in the NHL. That’s a whole lot of heart-pumping action.

In March, we interviewed Courage COO Ralph Vuono about winning fans in an atomized regional culture, and how the club plans to further energize Courage Country — and prospective sponsors.

A sports league where you can watch every game for free? Yes, please. Women’s Elite Rugby (WER), the 15-a-side rugby union league captivating sports fans begins its second season tomorrow at 5 p.m. ET. Let’s ruck and roll.

Two new leagues — the World Fencing League (WFL) and International Dance League (IDL) — are gearing up to serve avid fandoms for niche sports. But are they really that niche? Maybe not, and brands are counting on that wide appeal. Let’s boogie.

The PWHL is getting bigger and better each year and has the data to prove it. This week, the league shared metrics from its third regular season that illustrate a continued rise in fan demand. And that interest is driving more and more sponsorships, with new categories constantly joining the fold.

Death, taxes, and Montréal winning the regular season — the Victoire earned the No. 1 seed for the second time in three years. But that success hasn’t translated to the playoffs: They have yet to make a Walter Cup final, losing in the semis in both playoff appearances despite owning home-ice advantage.

Legendary American sprinter Allyson Felix, the most decorated female track & field athlete in Olympic history, announced her comeback on Monday. The 40-year-old Felix intends to compete at the 2028 LA Games — and yes, she’s aware it’ll be an uphill climb.