Whatever your priorities ahead of WNBA All-Star Weekend, one thing’s for sure: The league’s best are about to put on a show. Here’s the lowdown on all the hoops happenings.

Budget-friendly retailer T.J. Maxx has been stepping up its women’s sports sponsorship game in recent years, partnering with ESPN, Boston Legacy FC, and over 55 women athletes, coaches, and broadcasters. At this year’s ESPYs, it doubled down on visibility with one of its top athlete ambassadors: rugby star Ilona Maher.

Last week, the WNBPA announced a partnership with Forme, a unique sports apparel company with patented wearable tech that improves posture (just ask Taylor Swift). We spoke with WNBPA president Nneka Ogwumike, WNBPA executive director Terri Carmichael Jackson, and Forme founder Dr. Stephen Liu about the deal and the opportunities for medtech start-ups in sports.

WNBA All-Star Weekend is just two sleeps away — but first comes tonight’s six-game slate, where a certain superstar could make her season debut. As we near the season’s unofficial halfway point, here are our way-too-early picks for the league’s end-of-season awards. Nothing but net.

Just over five weeks and 104 games later, Spain are your 2026 FIFA men’s World Cup (WC) champions, winning the biggest-ever edition by defeating defending champion Argentina 1–0 in extra time yesterday. Here’s how it went down — vamos.

Argentinian captain Lionel Messi likely played his final WC game yesterday, and while the greatest men’s soccer player of all time hasn’t officially retired from the international scene yet, we’re commemorating the 39-year-old’s incredible career with a look at his WC appearances, by the numbers.

There’s just one match remaining in the biggest FIFA men’s World Cup (WC) in history, and boy is it a doozy. For the first time ever, the reigning champions of Europe and South America will meet in the WC Final, with Spain taking on defending WC champs Argentina today at 3 p.m. ET.

You’ve heard of mega-agencies serving hundreds of athletes, boutique ones catering to a select few, and emerging ones focusing on women athletes only. Last month, industry veteran Misha Sher launched his own agency, One of Not Many (ONM), after seeing gaps in the way women athletes build their careers after hanging up the cleats. Sher chatted with us last month about why he launched ONM and how he plans to make his roster of four athletes — which includes former USWNT and NWSL standout Ali Riley and Arsenal forward Alessia Russo — stars in their next chapter, too.

Yesterday, Gotham FC hosted the Washington Spirit at Citi Field in Queens, NY, marking the first NWSL game at the venue, which is more accessible for many New Yorkers. The game sold over 40K tickets, beating the club’s single-game attendance record and NYC’s record for a women’s sports event. Let’s look at the marketing that helped this game stand out.

Last month, retired women’s soccer stars and lifelong friends Julie Ertz and Kealia Watt launched their Style of Play podcast in what seems like a perfect moment. Not only is this undoubtedly the “summer of soccer” on U.S. soil, but everyone seems to be thinking about how to build momentum ahead of the 2027 FIFA Women’s World Cup.

Fasten your seatbelt because it’s nearly time for Sunday’s 9 a.m. ET Belgian Grand Prix (GP), the 10th of 22 races on this year’s Formula 1 calendar. The skies look abnormally clear at Spa-Francorchamps this weekend, but the season-long championship is anything but.