We’ve seen Olympic popularity spark the growth of year-round leagues, from track & field to fencing. However, the best example may be women’s hockey: As recently as 2022, there was ongoing debate about whether women’s hockey belonged at the Olympics, but the PWHL is helping rewrite the narrative.

Yesterday, GS Sports — a sports event company that primarily hosts elite youth basketball competitions — announced its first foray into college sports with the Paradise Invitational. This will be a first-of-its-kind NCAA women’s volleyball showcase featuring four top teams facing off in the Bahamas.

Hockey heartbreak likes company, apparently, after the worst kind of déjà vu saw Team Canada men’s hockey fall 2–1 in overtime to Team USA in yesterday’s gold medal game. Whichever stage of grief you’re experiencing, another red-and-white–clad fan is right there with you.

While there’s still higher male participation in the U.S., flag football is rapidly flourishing among women and girls. During the 2023–2024 season, nearly 43K girls played in high school (105% increase YoY), while other data suggests about 500K girls aged 6 to 17 years old participated at some level in 2023.

Hearts shattered across the Great White North yesterday as Team Canada women’s hockey fell 2–1 to Team USA in overtime of the gold medal game. It certainly wasn’t the outcome Canadians wanted, but still a thrilling battle despite the odds. Always proud.

Grab a Tim Hortons double-double and throw on that lucky jersey — it’s officially the time of the Olympics when Canadian joy is intrinsically linked to a small rubber puck. Let’s skate through the latest hockey headlines from the rink.

Americans dig the Winter Olympics. Last week, the first five days of the Winter Olympics wrapped with 26.5M viewers across NBC platforms, a 93% increase over a comparable period at Beijing 2022. This has been followed with record-breaking global audiences fueled by digital and social growth: Social engagement has doubled since Beijing 2022, with Olympic digital platforms surpassing 100M users.

American skiing star Mikaela Shiffrin, the winningest Alpine skier of all time, hasn’t won an Olympic medal since 2018 — and her final chance to reach the podium at these Games is in today’s 7:30 a.m. ET slalom. Drop right in on today’s story as her Olympic journey continues.

You’ve probably seen the viral clips of Norwegian skier Johannes Høsflot Klaebo dominating the competition, but did you notice Norway is also running away with the medal count at the Milano Cortina Olympics? The small country with a population of just 5.6M has already racked up a Games–leading 28 medals, and 12 of them are gold. “Winning” the Winter Games is nothing new for the Norwegians, who also boast the all-time Winter Olympic medals record. Let’s discuss the secrets to their success.

Let’s be clear: Advertisers do portray mothers across advertising, more so than women without children. But the standard portrayal features mothers as caretakers engrossed in domestic tasks and has changed little since the 1950s.

The fun tips off with tonight’s Rising Stars game, the NBA’s annual showcase of the best young talent...well, most of it. Twenty-one rookies and second-year players were drafted onto three teams coached by league legends Vince Carter, Tracy McGrady, and Carmelo Anthony. The fourth team features G League players and is helmed by former NBAer Austin Rivers.

Today’s the day — 21-year-old American Ilia Malinin, who leads the men’s individual figure skating competition following Tuesday’s short program, will skate for gold. Much has been made of the self-proclaimed Quad God’s promise, so let’s explore why many folks believe the rising star could become the greatest figure skater of all time.