In December 2024, girls empowerment brand Rebel Girls entered the sports chat for the first time, making a splash through partnerships with two emerging women’s sports leagues: LOVB and AUSL. Rebel Girls saw its audience of Gen Alpha girls organically respond to its sports-centric content, so the brand leaned in. Over a year later, Rebel Girls is going even deeper into the sports world. Rebel Girls announced four new sports-inspired series this week, while also naming 14-year-old Pepper Persley as its first-ever brand ambassador and Emma May-Bradley as chief content and marketing officer.

The 11th annual SheBelieves Cup — an international four-team friendly tournament hosted by the USWNT — begins in Nashville, TN, on Sunday, featuring the world No. 2 Americans, No. 10 CanWNT, No. 20 Colombia, and No. 30 Argentina. 2025 was a year of experimentation for both the USWNT and CanWNT, but now it’s go time.

Unrivaled is rocking straight into today’s regular-season finale with four games hitting the hardwood starting at 1 p.m. ET. And that’s only the beginning of the high-stakes hoopla because the first round of the single-elimination playoffs tips off tomorrow.

Things happen fast when you’re rapper Flavor Flav. The ‘90s icon is known for his avid women’s sports fandom after supporting athletes during Paris 2024. Initially a fan of the Team USA women’s water polo team, Flav extended his endorsement to many more athletes, and the same happened at the Winter Olympics.

This week, British tennis star Emma Raducanu left Nike to ink a multiyear deal with Japanese clothing brand Uniqlo, following in the footsteps of heavy-hitters like Roger Federer and Novak Djokovic. The move illustrates how athletes and smaller brands have more leverage than ever when it comes to sports apparel giants. Let’s dive in.

According to the WNBA, a new collective bargaining agreement (CBA) between the league and its players’ union (the WNBPA) needs to be agreed upon by March 10th, otherwise the 2026 schedule will be affected. That’s *checks notes* less than two weeks away — and there’s lots of work to be done.

We’ve seen Olympic popularity spark the growth of year-round leagues, from track & field to fencing. However, the best example may be women’s hockey: As recently as 2022, there was ongoing debate about whether women’s hockey belonged at the Olympics, but the PWHL is helping rewrite the narrative.

Yesterday, GS Sports — a sports event company that primarily hosts elite youth basketball competitions — announced its first foray into college sports with the Paradise Invitational. This will be a first-of-its-kind NCAA women’s volleyball showcase featuring four top teams facing off in the Bahamas.

Hockey heartbreak likes company, apparently, after the worst kind of déjà vu saw Team Canada men’s hockey fall 2–1 in overtime to Team USA in yesterday’s gold medal game. Whichever stage of grief you’re experiencing, another red-and-white–clad fan is right there with you.

While there’s still higher male participation in the U.S., flag football is rapidly flourishing among women and girls. During the 2023–2024 season, nearly 43K girls played in high school (105% increase YoY), while other data suggests about 500K girls aged 6 to 17 years old participated at some level in 2023.

Hearts shattered across the Great White North yesterday as Team Canada women’s hockey fell 2–1 to Team USA in overtime of the gold medal game. It certainly wasn’t the outcome Canadians wanted, but still a thrilling battle despite the odds. Always proud.

Grab a Tim Hortons double-double and throw on that lucky jersey — it’s officially the time of the Olympics when Canadian joy is intrinsically linked to a small rubber puck. Let’s skate through the latest hockey headlines from the rink.