From attendance to international viewership and the 89 (!!!) goals already scored, records on records are falling at the 2025 UEFA Women’s Euro — and that’s just through the group stage. The win-or-go-home knockout round begins this afternoon, with four quarter-final matches today through Saturday. Here’s a peek at the first two on the docket.

The star-studded All-Star Weekend three-point contest lineup was revealed yesterday and Sunday’s Dallas Wings vs. Indiana Fever showdown drew historic numbers — but that’s not even the buzziest W news so far this week.

Yesterday, Portland’s WNBA expansion team finally launched its long-awaited brand reveal, showcasing its name and logo as the Portland Fire. While there are some local criticisms about the name, Portland made this decision with significant intentionality, which may have influenced the overall positive response to the name.

The high-flying event is the highlight of the league’s All-Star break, and this year’s edition features some of the game’s biggest names swinging for glory. Grab a hot dog and scroll on before the balls are going, going, gone.

This year will mark the fourth edition of WNBA Live at WNBA All-Star Weekend, where 25 event sponsors will offer IRL activations for fans. The efficacy of experiential advertising pairs well with the impressive purchase consideration from women’s sports fans, who boast higher awareness and devotion to sponsors in women’s sports.

ICYMI, we have a new obsession: it’s the Rolex SailGP Championship, the most exciting sport to ever hit international waters, featuring 12 co-ed teams driving ultra-fast F50 catamarans.

The group stage results are trickling in: World No. 16 Norway and host country No. 23 Switzerland are the first teams through to the UEFA Women’s Euro knockout stage after closing out Group A in dramatic fashion yesterday. With the final group stage games scheduled today through Sunday at 3 p.m. ET, scroll on to learn who’s advancing — and which group is in their Marie Kondo era.

There are plenty of scorching hot questions surrounding the Wimbledon grand finale weekend, with champs set to be crowned in the coming days. Grab an umbrella hat and some ice packs because the on-court heat has reached its boiling point.

On Wednesday, AdWeek published purchase consideration insights from brand tracking platform Tracksuit. The data highlights the biggest shifts in purchase consideration among popular Gen Z brands from January to June, proving that authenticity and wellness work best to win over young fans. Here are the key takeaways and the ways they’re being implemented across women’s sports.

It’s time to par-tee, or should we say faire la fête, because the world’s best golfers are swinging into the Amundi Evian Championship — the fourth major of the year — from the stunning French Alps. Here’s everything you need to know before the 31st edition begins tomorrow.

Tomorrow, the men’s Premier Lacrosse League (PLL) and its new women’s arm, the Women’s Lacrosse League (WLL), will be playing the sport’s first-ever match on a river — a stunt tied to mutual brand partner Whirlpool.

Forget champagne bottles — Wimbledon has been all about the tea, with piping hot stories steeped in drama across both the women’s and men’s singles competitions. Read on to fill your cup(pa) with all the latest.