The WTA is embracing storytelling opportunities around its global (and highly-marketable) athletes. In May, the women’s tennis league debuted Style Unpacked, a docuseries that paired WTA athletes with world-class stylists. Last week, the WTA recalibrated that formula with WTA Tour Bites, an original series that tells personal stories through the lens of food.

The World Cup (WC) knockout rounds began yesterday when Canada kicked off the Round of 32 with a bit of history — and there’s more to be made as the remaining 30 squads fight for a berth to the Round of 16 today through Friday.

The sixth annual Commissioner’s Cup final tips off tomorrow at 7 p.m. ET featuring a pair of perennial juggernauts: the NY Liberty and Las Vegas Aces, who topped the standings after conference group play to punch their tickets.

It’s a rare and special moment when soccer is the mainstream sport in North America, one American soccer (specifically, the NWSL) wants to sustain after the crowds head home. In May, the women’s soccer league announced its Summer of Soccer initiative to capitalize on WC fervor. In June, we spoke to NWSL CMO Rachel Epstein about why the league has “locked arms” with FIFA and how the tourney can be an entry point for sustained footy fandom.

CanMNT will compete in a World Cup (WC) knockout match for the very first time, taking on South Africa in the Round of 32 today at 3 p.m. ET. It’s a beautiful day to extend this run one page further in the history books.

Last Friday, the USMNT beat Australia 2–0 to clinch their spot in the knockouts. The dub marked their first back-to-back World Cup (WC) wins since the Great Depression and they did it without their star, Christian Pulisic. Wowza. The boys have one group stage game left — tonight at 10 p.m. ET against already-eliminated Türkiye — and while it doesn’t technically mean anything as the U.S. have already won Group D, a W would be a huge boost for the surging Yanks.

The prize pool for this weekend’s KPMG Women’s PGA Championship is an astounding $13M, the largest purse in women’s golf history. As the players, ahem, swing into action this morning, let’s tee off on the lucrative growth of the women's game.

The Hockey Hall of Fame (HHOF) announced its 2026 class on Monday, a deserving group, but one that includes just one woman: the inimitable Cindy Curley. Stop us if you’ve heard this before, but the road to Toronto’s hallowed halls is paved with misogyny.

Now sitting atop Group B after their first-ever World Cup (WC) victory (shoutout goal differential), all CanMNT needs is a win, draw, or maybe even a loss today to advance to the knockout stage for the first time. It all comes down to their final group stage match at 3 p.m. ET against Switzerland.

In big PHWL news, the women’s hockey league under a single-entity ownership structure opened itself to outside investment for the first time yesterday. The PWHL — founded and owned by Mark and Kimbra Walter — welcomed Kilmer Sports Ventures and Ilitch Companies into the league as strategic investors with a commitment of over $100M.

The Summer Solstice didn’t just usher in longer days — it also brought some of the best performances women’s basketball has to offer.