Mikaela Shiffrin was one of the most recognized athletes heading into Milano Cortina 2026, and she emerged from the Games with more hype than ever before. Shiffrin is enjoying a new era for women Winter Olympians, who can now leverage their athletic success beyond the Games through fashion and media.

The 20-team NBA postseason field is officially set, but all-important positioning is still up for grabs. Squads will be especially focused on avoiding the always stressful Play-In Tournament — where each conference’s seven through 10 seeds vie for the final two official playoff spots.

We’re officially in the homestretch of the NHL regular season, but only two squads have punched their tickets to the 16-team Stanley Cup Playoff, which begins on April 18th. Here’s the tale of two conferences.

On Friday, the Mohegan Tribe — the longtime ownership group of the WNBA’s Connecticut Sun — reportedly sold the team to Houston Rockets owner Tilman Fertitta and family for a record $300M. The move solidified months of speculation that the W would steer the sale toward Houston after the league reportedly denied Boston’s even higher bid for $325M.

Elite Eight…more like Elite Great. So far two No. 1 seeds have punched tickets to the women’s Final Four — will the other two join them tonight?

Meanwhile in the men’s tourney, brackets everywhere are busted and Saturday’s Final Four games are set. Fresh off yesterday’s massive upset, No. 2 seed UConn will play No. 3 Illinois, while No. 1 Arizona and No. 1 Michigan will square off in a heavyweight bout. Here’s how we got here.

This month, Gen Z–focused basketball media company Overtime (OT) announced a content partnership with UConn women’s basketball — a first-of-its-kind deal for college sports. While embedded content studios aren’t new, head of OT Select and women’s basketball Sascha Malas told us earlier this month that universities haven’t partnered directly with media companies before.

Time flies when you’re dancing — just ask the four teams that have already shimmied their way into the men’s Elite Eight. The second half of the field will be decided today with the Final Four locked in before the end of the weekend.

Turns out New Jersey produces stellar hoopers. Vandy’s Mikayla Blakes, the nation’s leading scorer, and ND’s Hannah Hidalgo, one of the best two-way players in the game, both hail from the Garden State. There must’ve been something in the water.

Texas is on an absolute heater, winning a nail-biter in the First Four, then upsetting No. 6 BYU and No. 3 Gonzaga in the span of five days. But this tournament only gets tougher — enter: the also scorching Boilermakers.

On Monday, Mesirow Capital Markets — an independent, employee-owned financial services firm — arranged a $40M private placement (or private bond financing plan) for Denver Summit FC, the Denver-based NWSL expansion club set to break attendance records at its home opener this weekend.

A season that spans 162 games from March to September provides plenty of opportunity for pondering. The introduction of the Automated Ball-Strike Challenge System (ABS, more on that below) is undoubtedly the biggest shakeup of the season, but first, here are the other major storylines we’re following before first pitch.