Olympian Colleen Quigley’s athlete collective is designed to break the sponsorship mold Olympian Colleen Quigley’s athlete collective is designed to break the sponsorship mold
Olympian Colleen Quigley’s athlete collective is designed to break the sponsorship mold
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The elite track & field business model is complicated, especially when it comes to athlete pay. The competitors shine globally every four years at the Olympics but, beyond that, fandom and media attention are devoted yet niche, which is why startup leagues like Athlos are trying to reach a wider, year-round audience. Athletes are also considering new, innovative ways to navigate today’s landscape. We recently spoke with Colleen Quigley, a former Olympic steeplechase competitor and Meridia co-founder who’s breaking the mold of the sport’s team structure with a new sponsorship and revenue-sharing model.
July 10, 2026
World Cup knockout games bring drama and historyWorld Cup knockout games bring drama and history
World Cup knockout games bring drama and history
Just when you thought the FIFA men’s World Cup (WC) couldn’t get any better, Monday happened. All three Round of 32 games went into extra time, with Brazil sending Japan home via a stoppage time stunner and the other two tilts going to penalty kicks (PK) after 1–1 full-time draws.
July 01, 2026