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Breaking down a weekend of Game 7s on the hardwood and the iceBreaking down a weekend of Game 7s on the hardwood and the ice
Breaking down a weekend of Game 7s on the hardwood and the ice
🏀🏒
While the first of the NHL conference semis started with a bang, this weekend was all about the best two words in sports — Game 7 — with three do-or-die NBA playoff games and another in the NHL. That’s a whole lot of heart-pumping action.
May 04, 2026
Breaking down a weekend of Game 7s on the hardwood and the iceBreaking down a weekend of Game 7s on the hardwood and the ice
Breaking down a weekend of Game 7s on the hardwood and the ice
🏀🏒
While the first of the NHL conference semis started with a bang, this weekend was all about the best two words in sports — Game 7 — with three do-or-die NBA playoff games and another in the NHL. That’s a whole lot of heart-pumping action.
May 04, 2026
How one NWSL team built a regional culture from the ground upHow one NWSL team built a regional culture from the ground up
How one NWSL team built a regional culture from the ground up
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In March, we interviewed Courage COO Ralph Vuono about winning fans in an atomized regional culture, and how the club plans to further energize Courage Country — and prospective sponsors.
May 02, 2026
Breaking down the 2026 Women’s Elite Rugby seasonBreaking down the 2026 Women’s Elite Rugby season
Breaking down the 2026 Women’s Elite Rugby season
🏉
A sports league where you can watch every game for free? Yes, please. Women’s Elite Rugby (WER), the 15-a-side rugby union league captivating sports fans begins its second season tomorrow at 5 p.m. ET. Let’s ruck and roll.
May 01, 2026
Brand interest in new fencing, dance leagues illustrate marketing power in “niche” sportsBrand interest in new fencing, dance leagues illustrate marketing power in “niche” sports
Brand interest in new fencing, dance leagues illustrate marketing power in “niche” sports
Two new leagues — the World Fencing League (WFL) and International Dance League (IDL) — are gearing up to serve avid fandoms for niche sports. But are they really that niche? Maybe not, and brands are counting on that wide appeal. Let’s boogie.
April 30, 2026
PWHL shares impressive growth numbers as new brand partners embrace the league’s valuePWHL shares impressive growth numbers as new brand partners embrace the league’s value
PWHL shares impressive growth numbers as new brand partners embrace the league’s value
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The PWHL is getting bigger and better each year and has the data to prove it. This week, the league shared metrics from its third regular season that illustrate a continued rise in fan demand. And that interest is driving more and more sponsorships, with new categories constantly joining the fold.
April 30, 2026
Everything you need to know about the 2026 PWHL playoffsEverything you need to know about the 2026 PWHL playoffs
Everything you need to know about the 2026 PWHL playoffs
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Death, taxes, and Montréal winning the regular season — the Victoire earned the No. 1 seed for the second time in three years. But that success hasn’t translated to the playoffs: They have yet to make a Walter Cup final, losing in the semis in both playoff appearances despite owning home-ice advantage.
April 30, 2026
American sprinter Allyson Felix unretires, intends to compete at 2028 LA OlympicsAmerican sprinter Allyson Felix unretires, intends to compete at 2028 LA Olympics
American sprinter Allyson Felix unretires, intends to compete at 2028 LA Olympics
🏅
Legendary American sprinter Allyson Felix, the most decorated female track & field athlete in Olympic history, announced her comeback on Monday. The 40-year-old Felix intends to compete at the 2028 LA Games — and yes, she’s aware it’ll be an uphill climb.
April 29, 2026
An NBA and NHL Playoff updateAn NBA and NHL Playoff update
An NBA and NHL Playoff update
🏀🏒
April 29, 2026
Gotham FC teams up with NYC mayor Zohran Mamdani on shared message of affordability Gotham FC teams up with NYC mayor Zohran Mamdani on shared message of affordability
Gotham FC teams up with NYC mayor Zohran Mamdani on shared message of affordability
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FIFA men’s World Cup tickets are expensive: Fans know it, Gotham FC knows it, and NYC mayor Zohran Mamdani knows it. So in an initiative to make local soccer more affordable, the NWSL club teamed up with Mamdani to sell 1K tickets for its May 9th home game for $5 each, and they sold out in under an hour — and Gotham’s working to offer another 500 more at this price.
April 28, 2026
No. 1 seed Montréal Victoire select No. 3 Minnesota Frost as semifinal opponentNo. 1 seed Montréal Victoire select No. 3 Minnesota Frost as semifinal opponent
No. 1 seed Montréal Victoire select No. 3 Minnesota Frost as semifinal opponent
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The regular season is in the books and the playoff matchups are officially set ahead of postseason puck drop on Thursday. That means it’s time for the league’s innovative rule book to really shine — let’s brush up.
April 27, 2026
A postseason roll call: The eliminated squads in the NHL and NBA PlayoffsA postseason roll call: The eliminated squads in the NHL and NBA Playoffs
A postseason roll call: The eliminated squads in the NHL and NBA Playoffs
🏒🏀
The first rule of the playoffs is to stay in the playoffs, but that’s easier said than done. As the first round rages on in both the NHL and NBA here’s a round-up of the eliminated teams and the squads who could be next.
April 27, 2026
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