There’s just one match remaining in the biggest FIFA men’s World Cup (WC) in history, and boy is it a doozy. For the first time ever, the reigning champions of Europe and South America will meet in the WC Final, with Spain taking on defending WC champs Argentina today at 3 p.m. ET.

You’ve heard of mega-agencies serving hundreds of athletes, boutique ones catering to a select few, and emerging ones focusing on women athletes only. Last month, industry veteran Misha Sher launched his own agency, One of Not Many (ONM), after seeing gaps in the way women athletes build their careers after hanging up the cleats. Sher chatted with us last month about why he launched ONM and how he plans to make his roster of four athletes — which includes former USWNT and NWSL standout Ali Riley and Arsenal forward Alessia Russo — stars in their next chapter, too.

Yesterday, Gotham FC hosted the Washington Spirit at Citi Field in Queens, NY, marking the first NWSL game at the venue, which is more accessible for many New Yorkers. The game sold over 40K tickets, beating the club’s single-game attendance record and NYC’s record for a women’s sports event. Let’s look at the marketing that helped this game stand out.

Last month, retired women’s soccer stars and lifelong friends Julie Ertz and Kealia Watt launched their Style of Play podcast in what seems like a perfect moment. Not only is this undoubtedly the “summer of soccer” on U.S. soil, but everyone seems to be thinking about how to build momentum ahead of the 2027 FIFA Women’s World Cup.

Fasten your seatbelt because it’s nearly time for Sunday’s 9 a.m. ET Belgian Grand Prix (GP), the 10th of 22 races on this year’s Formula 1 calendar. The skies look abnormally clear at Spa-Francorchamps this weekend, but the season-long championship is anything but.

From Patti LaBelle’s high notes to star-studded swings, MLB All-Star Week played all the hits in Philadelphia. Here’s the latest from the extra sparkly diamond before regular-season action resumes tomorrow.

This summer, AT&T featured Angel City FC captain Sarah Gorden and Texas Tech soccer standout Kylie Bahr in its popular “She’s Connected” campaign, which the telecomms brand launched in 2020 to spotlight women athlete entrepreneurs. Last week, we spoke with AT&T assistant vice president, sponsorships & experiential Sabina Ahmed about the success it’s seen by investing in women athletes.

Here’s what you need to know as we race towards this Sunday’s grand finale.

Somebody call Smash Mouth because MLB All-Star Week has arrived, with baseball’s best descending on Philadelphia for 48 more hours of glimmering festivities. From tonight’s Home Run Derby to tomorrow’s All-Star Game (ASG), here’s everything you need to know about MLB’s mid-summer classic.

Saturday saw everyone’s favorite Viking eliminated as (hey) Jude Bellingham’s two goals for England sent Norway rowing back home. Meanwhile, Argentina’s Leo Messi got by with a little help from his friends to bid Switzerland adieu. Wednesday’s newsletter will have all the deets on that epic semifinal, because we have to focus on tomorrow’s between France and Spain.

One explosive FIFA men’s World Cup (WC) quarter-final (QF) down, three to go. Next week’s semis will be set by our next newsletter, so let’s get right to it.