Last week, sports sponsorship data insights platform SponsorUnited revealed the 30 most-searched sponsors on its platform for June. The platform’s search data indicated which brands were most buzzworthy last month, with each employing different marketing strategies to make waves with sports fans.

Wondering just how warm a European summer is? Safe to say it’s the hottest ticket in town after a record-breaking 34,063 fans took in last week’s Women’s Euro opening day (the host nation’s opener) in Switzerland. Here’s to even more golazos as the group stage rolls on.

With the WNBA All-Star reserves announced, the stage is set for the league’s first-ever All-Star draft tomorrow at 7 p.m. ET — but as some stars align, other W news isn’t nearly as shiny. Let’s dig in.

While the NWSL is on break, there’s incredible women’s soccer happening across the pond: The month-long UEFA Women’s Euro begins today in Switzerland, pitting the 16 best European squads against one another for continental glory. Let’s kick it.

The WNBA tipped off Monday with major news: The league is awarding three new expansion franchises to Cleveland, Detroit, and Philadelphia. Each of the winning bids agreed to pay a record $250M expansion fee — higher than the valuations of half the W — with additional investments committed to team and facility development.

The WNBA defined the relationship with three new cities on Monday, announcing expansion to Cleveland in 2028, Detroit in 2029, and Philadelphia in 2030. With an 18-team league looming, here are the green, red, and beige flags surrounding the news.

Get used to seeing the Minnesota Lynx’s Napheesa Collier and the Indiana Fever’s Caitlin Clark go head-to-head. Not only were the superstars named All-Star Game captains yesterday, but they’ll also square off in tomorrow’s 8 p.m. ET Commissioner’s Cup. Hoop yeah.

And just like that, it’s time for tennis’ third Grand Slam of the year: Wimbledon, the white-clad, grass-court tournament. With first-round matches already underway, here are the key storylines surrounding the most prestigious major of the season.

With Wimbledon coming up, SponsorPulse followed up 2024 data insights on Wimbledon fandom in the U.S., illustrating the fan profile and opportunity for brands to engage as the British Grand Slam faces growth challenges.

Last week, 3XBA — a professional touring FIBA 3x3 women’s basketball league — announced a unique partnership with Seattle’s Rough & Tumble Pub, the second-ever women’s sports bar. Through their new agreement, the two entities will promote one another through activations at live events.

Think of today’s WNBA updates like an episode of Love Island — there’s a hot bombshell, a dramatic split, and something that just might break the internet. Cracking on…

The NBA Finals just wrapped, but the offseason machine never sleeps — just ask the ever-growing list of traded players who’ve swapped threads in the last few days. And that’s not the only hoopla to keep an eye on: The 79th NBA Entry Draft begins tonight at 8 p.m. ET. It’s time to capture the flag(g).