After inking a multiyear partnership with the NWSL earlier this year, Tylenol partnered with Wakefield Research to survey 2K U.S. sports fans to explore the pain points for soccer fans attending live sporting events. The results illustrate the natural marketing overlap for healthcare brands, which can utilize beloved women’s sports teams to appeal to fans.

When the Little League World Series (LLWS), an annual tournament featuring the top 10- to 12-year-old baseball players from around the world, swings into action from hallowed Williamsport, Pennsylvania, today, you’ll see a girl take the diamond for just the 24th time in the tourney’s 78 years.

This weekend, the WNBA and NWSL kicked off their respective slates of rivalry games, both presented by prominent women’s sports partner Ally. The WNBA is planning seven rivalry matchups through August 17th, while the NWSL hosted three key matchups during its inaugural Rivalry Weekend.

Former college softball player and longtime umpire Jen Pawol made history over the weekend as the first woman to ump a regular-season MLB game, the latest milestone amid a surge of women taking the diamond by storm. Talk about stepping up to the plate.

All-Star Weekend? Check. Trade deadline? Check. Now it’s full steam ahead to the most important item on the WNBA calendar: the playoffs. With exactly one month left of the regular season, postseason positioning is all that matters. Now the fun really begins.

One of the WNBA’s most controversial rivalries has thankfully reached its denouement — but the spiciest on-court drama is still to come with the league’s inaugural Rivals Week tipping off tonight.

This week, Gotham FC is rolling out a first-of-its-kind partnership with longtime sponsor Dove and girls empowerment brand Rebel Girls (RG), which also signed existing partnerships with LOVB and AUSL after launching its dedicated sports vertical this year.

With the US Open just over two weeks away, tennis’ hard court season is in full swing. There are high-stakes tune-up tourneys everywhere you look as players prepare to compete for a whole lot of cash in Queens, NY.

According to reports, the Pro Volleyball Federation (PVF) is merging with Major League Volleyball (MLV), a separate professional women’s volleyball league that planned to launch in 2026. Through the merger, the combined leagues will rebrand as MLV, but will consider its forthcoming season as PVF’s third consecutive season.

Minnesota Lynx superstar Napheesa Collier will sadly be sidelined for the foreseeable future after leaving Saturday’s game early with a sprained ankle. That’s one question answered — but it’s far from the only WNBA query with tomorrow’s 3 p.m. ET trade deadline looming.

SoCal jewelry brand Gorjana launched Gorjana Sports Club today, a unique platform spotlighting prominent pro and collegiate women athletes who have curated edits for the brand. As fashion and beauty retailers engage with women’s sports, Gorjana’s platform recognizes the power women’s sports stars have as cultural influencers.