Hey, we noticed you're outside Canada but are currently viewing our Canadian site. Would you like us to take you to the US site, or do you want to stay on the Canadian site?
Picking up what we're putting down? We thought you might be. Sign up for our free 4x-weekly newsletter to get "the gist" of what's going on in the sports world in less than 5 minutes.
Subscribe
personLog In
The GIST
  • About
  • Newsletters
  • Job Board
  • Shop
  • Games
  • Listen
ListenSubscribe
  • Basketball
  • Football
  • Hockey
    • Baseball
    • Curling
    • Esports
    • Field Hockey
    • Figure Skating
    • General
    • Golf
    • Gymnastics
    • Lacrosse
    • MMA
    • Motorsports
    • Olympic Sports
    • Rugby
    • Running
    • Skeleton
    • Skiing
    • Snowboarding
    • Soccer
    • Softball
    • Speed Skating
    • Sports Betting
    • Swimming
    • Tennis
    • Volleyball
    • Water Polo
  • College
  • Sports Business
  • Sports News
Filter by
    • Baseball
    • Basketball
    • Curling
    • Esports
    • Field Hockey
    • Figure Skating
    • Football
    • General
    • Golf
    • Gymnastics
    • Hockey
    • Lacrosse
    • MMA
    • Motorsports
    • Olympic Sports
    • Rugby
    • Running
    • Skeleton
    • Skiing
    • Snowboarding
    • Soccer
    • Softball
    • Speed Skating
    • Sports Betting
    • Swimming
    • Tennis
    • Volleyball
    • Water Polo
    • College
    • Sports Business
    • Sports News
💗 Kindness is contagious💗 Kindness is contagious
Cause-driven campaigns are hitting the mark with sports fans
August 29, 2025
🏈 Even the breakups are bigger in Texas🏈 Even the breakups are bigger in Texas
Two-time All-Pro Micah Parsons dealt to Green Bay Packers
🏈
Turns out couples counseling was not effective for the Dallas Cowboys and All-Pro edge rusher Micah Parsons, because the divorce is officially official: A blockbuster deal sent Parsons to the Green Bay Packers yesterday. Here’s the tea on the messiest breakup of the summer.
August 29, 2025
💄 Red lips and rosy cheeks💄 Red lips and rosy cheeks
Beauty brands continue to capitalize on IRL activations in the sports space
The WNBA’s Golden State Valkyries are hitting the runway tomorrow for an inaugural fashion show presented by Sephora. A celebration of basketball, fashion, and beauty, this is just Sephora’s latest foray into the sports arena — a place the brand is thriving in.
August 27, 2025
🤝 Yes, women love all sports🤝 Yes, women love all sports
Men’s sports leagues and athletes partner with women-forward brands to reach fans
This week saw three major partnerships between women-forward companies and men’s sports leagues and athletes, demonstrating a new movement to recognize and celebrate female fandom of men’s sports. It drives home what The GIST has known since the beginning: Women fans love all sports, so brands and leagues are finally seeking to serve them.
August 27, 2025
🏈 Ditch the clowns, get the crown🏈 Ditch the clowns, get the crown
Your 2025 fantasy football guide
🏈
Taylor Swift has her ring, but the chase is just beginning for the NFL’s 32 teams. The season kicks off in just over a week (!!!), meaning fantasy football drafts are in full swing as millions of people assemble their imaginary rosters. Whether you’re new to fantasy football or a seasoned vet, you take care of the (maybe Swiftie-inspired) team name and let us help with the rest. Here’s a cheat sheet to make draft day a breeze.
August 27, 2025
🏀 The players gonna play, play, play, play, play🏀 The players gonna play, play, play, play, play
A’ja Wilson–led Las Vegas Aces stay hot with two weeks left in the regular season
🏀
The WNBA standings are like reality TV, but with layups. Aside from the Minnesota Lynx, who’ll likely lock in the No. 1 spot this week, nearly every postseason position is up for grabs — and there are only two weeks left in the regular season. The drama.
August 27, 2025
⛳ True north national treasure⛳ True north national treasure
Canadian Brooke Henderson wins second CPKC Women’s Open title
⛳
Canadians have been dominating the sports world all year long, and another name joined the fun yesterday: world No. 58 Brooke Henderson. The pride of Smith Falls, Ontario, came out on top at the CPKC Women’s Open in Mississauga, claiming her second national title. Eh-mazing.
August 25, 2025
🎉 Women —🎉 Women —
Rugby, soccer, and basketball women’s sports records fall over the weekend
🏉
The Summer I Turned Pretty, meet the summer women’s sports continued to thrive. Whether you’re Team Conrad or Team Jeremiah, everyone can enjoy this round-up of historic women’s sports moments from over the weekend.
August 25, 2025
⚽ Goal-setting⚽ Goal-setting
Parity research indicates women’s soccer fans show above-average loyalty to sponsors in the space
⚽
On Wednesday, women athlete sponsorship platform Parity released a report on the distinct brand opportunity among women’s soccer fans. While we’ve known that soccer fans tend to create uniquely passionate communities, Parity’s survey uncovered just how much that camaraderie extends to sponsors.
August 22, 2025
✨ Always on point✨ Always on point
Nailcare brand Orly’s VP Tal Pink shares insights on the brand’s LA Sparks partnership
🏀
This week, nailcare brand Orly celebrated its 50th anniversary by launching its first-ever sports partnership with the LA Sparks. As nailcare brands begin tapping on women’s sports, we enjoyed an in-depth conversation with Orly about how consumer trends and its LA roots led to this partnership.
August 22, 2025
🏀 Because it’s iconic🏀 Because it’s iconic
WNBA breaks attendance record amid epic season
🏀
More than 2.5M fans (and counting) have packed WNBA arenas this year, making 2025 the most-attended season in league history. Amazing what can happen when folks have access to world-class hoops — here’s the latest from the ever-captivating hardwood.
August 22, 2025
🏉 The need-to-know🏉 The need-to-know
Breaking down the 2025 Women’s Rugby World Cup
🏉
The 10th edition of the Women’s Rugby World Cup begins today at 2:30 p.m. ET as top-ranked (and tourney hosts) England open the competition against No. 10 USA. With women’s rugby hype at a fever pitch, here’s everything you need to know before kick-off. Let’s ruck and roll.
August 22, 2025
chevron_leftNewer Stories
Older Storieschevron_right
The GIST
  • The Newsletter
  • About
  • Join Our Team
  • Contact Newsroom
  • Partner with Us
  • Job Board
  • Sports Guides
  • Newsroom
  • Calendar
  • 🇨🇦
  • 🇺🇸
Subscribe
FacebookFacebookInstagramInstagramLinkedInLinkedInTik TokTik TokXX
© 2025 The GIST. All rights reserved.
  • Terms of Service
  • Privacy Policy