CarMax is scoring glowing reviews after its latest viral ad starring WNBA royalty — but the popularity boost is more than just good luck. CarMax CMO Sarah Lane chatted with The GIST this week to discuss how the brand’s dedicated women’s sports strategy over the past five years has paid off.

With the first College Football Playoff (CFP) rankings coming out earlier this week, the stakes are that much higher on the gridiron. Here’s what you need to know heading into Week 11.

The NWSL’s newly expanded eight-team playoffs is finally here, with quarter-final action kicking off tonight from Orlando. No time to waste — here’s what to expect from each match.

Notre Dame women’s basketball star and preseason All-American Hannah Hidalgo made waves last season thanks to her lockdown defense and 22.6 points per game on average.

The WTA Finals are well underway in Riyadh as Saudi Arabia serves as a first-time host. The tournament competition is heating up, but so is the controversy around holding it in the country, leaving questions about whether the move was truly worth it for the WTA and its partners.

The first College Football Playoff rankings (CFP) dropped yesterday, offering an initial look at which teams the Selection Committee thinks should make the expanded 12-team bracket (up from four in years prior).

If Monday’s opening day slate of women’s college basketball games is any indication, we’re due for an absolutely wild season ahead.

The Women’s Tennis Association (WTA) Finals (the last tournament of the WTA Tour) is underway, with two standout players already clinching their spot in the semis and a stacked doubleheader set for this morning. Now that’s a serve.

On Friday, the Indiana Fever hired former Connecticut Sun head coach (HC) and former Fever player (and HC) Stephanie White. She fills one of seven recent HC vacancies as the league sees unprecedented turnover: Nearly 60% of last year’s coaches are no longer in the same role, the most for any WNBA hiring cycle in history.

Women’s footy has finally caught its big break across the pond. Last week, the WSL — the top flight of UK women’s soccer — inked a five-year rights extension with Sky Sports and the BBC worth $84.5M. The deal follows months of speculation and has already been dubbed the “most significant” TV contract for women’s soccer in the UK and Ireland.

So nice we had to say it thrice: College basketball is so back. And the season is starting off hot thanks to some opening-week top-25 matchups.

From near-upsets to actual upsets and bounce-back to bounce-forward wins, college football had a little bit of everything this weekend. Here’s what you need to know about Saturday’s games before the College Football Playoff rankings drop tomorrow, offering an inside look at the selection committee’s current thoughts on who should make the national championship bracket.