Sports and activism: Commemorating Juneteenth

June 19, 2023
Today’s Juneteenth — a U.S. holiday celebrating Black history and commemorating the emancipation of enslaved people in the States.
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Sports and activism: Commemorating Juneteenth

❓What is Juneteenth?

Juneteenth celebrates June 19th, 1865 — the date that federal troops arrived in Galveston, Texas to announce that all enslaved people were officially free under the Emancipation Proclamation, which had been signed by U.S. President Abraham Lincoln more than two years earlier.

  • The holiday has long been celebrated in the Black community, with public readings of the Emancipation Proclamation, music, cookouts and more.

Though many have advocated for Juneteenth to become a federal holiday since the mid-1990s, it only officially earned that status in June 2021. Legislation breezed through both chambers of Congress, and President Joe Biden signed off on it two days before the holiday.

  • The push to make Juneteenth a federal holiday gained steam following a global reckoning on racism in 2020. That May, the murder of George Floyd by Minneapolis police officers inspired Black Lives Matter (BLM) protests around the world.
  • And those efforts extended into the sports world — players kneeled, marched, and led the way through a summer that forever changed the world.

💪 Women’s sports taking charge

Stop us if you heard this one before, but, as they’ve been so many times before, the WNBA was at the forefront of change and activism throughout 2020.

  • When the W returned to play inside the Bradenton, Florida–based “Wubble,” the league came together to dedicate the season to Breonna Taylor, the 26-year-old Black woman who was killed by police inside her own home in March 2020.
  • Players observed a 26-second moment of silence prior to the first game’s tip-off, wore Taylor’s name across their backs all season long and continually uplifted the #SayHerName campaign, raising awareness for the Black women lost to police violence.

Before the W returned to action in July 2020, the NWSL was the first U.S. pro league to resume play following pandemic-induced shutdowns, returning with the Challenge Cup in June 2020. The NWSL’s show of solidarity was led by the players, who worked with the league to arrange warmup t-shirts and in-stadium banners supporting the BLM movement.

🚫 The wildcat strikes

The groundswell of momentum culminated on August 26, 2020, when athletes in the NBA, WNBA, MLB, and MLS conducted wildcat strikes following the police shooting of Jacob Blake in Kenosha, Wisconsin.

  • It all began with the Milwaukee Bucks, who are based around 40 miles from Kenosha. The Bucks were set for a first-round playoff game vs. the Orlando Magic that day, but they boycotted the contest, inspiring athletes in other leagues to do the same.
  • The NBA ultimately postponed all games for the day and athletes in the WNBA, MLB, and MLS followed suit. In tennis, Naomi Osaka announced that she would not play her semifinal at the Cincinnati Masters in protest.

The unprecedented strike lasted only a few days, but the impact was indelible. NBA players returned to action after the league met their demands, which included the formation of a social justice coalition plus improved voting opportunities in team markets.

  • Other athletes followed suit, calling for systemic changes in their leagues…some of which still need to be addressed.
  • The movement also underscored just how influential and effective athletes can be. Players rallied together, harnessed their collective voices and platforms and galvanized real, tangible action. Truly unforgettable.

✊The rise in athlete activism

Despite what some might think, athletes have been leveraging their positions to inspire change for generations — a trend that rapidly blossomed during the summer of 2020. Players and coaches took to the streets in the wake of George Floyd’s murder, organizing and advocating for change.

  • Some immediate improvements? The USWNT (specifically, their players of color and LGBTQIA+ athletes) led the fight in advocating for the U.S. Soccer Federation to rescind its ban on players kneeling for the national anthem.
  • And in college sports, former Georgia Tech associate head basketball coach Eric Reveno started a movement to mandate Election Day as an off-day for Division 1 NCAA student-athletes, a goal that was realized soon after (though later relaxed)

But, three years after the events of 2020, there is still ample room for change. Black lives are still being threatened, and those within the LGBTQIA+ community are especially vulnerable.

  • As 25-year-old Miami Heat All-Star Bam Adebayo puts it, athletes can’t slow down in using their platforms, they’re “going to have to speak more.”

🎉 How to celebrate and support

Now that Juneteenth is finally a federal holiday, it’s time to properly commemorate and support. In the U.S., several sports leagues now boast organizations advocating for and uplifting Black athletes.

In 2020, the NWSL’s Black Women’s Player Collective (BWPC) formed in October and the MLS’ Black Players for Change launched on Juneteenth in the same year. This year, the MLS released collectible jerseys designed by Black artist Gianni Lee for the holiday.

  • They’re preceded by organizations like the Black Student-Athlete Alliance (BSAA), which has had a presence on many U.S. college and university campuses for years, providing a community of comfort and support for collegiate athletes.