👯👯Togethxr: We could hardly contain ourselves on Tuesday when soccer star Alex Morgan, WNBA legend Sue Bird, swimmer Simone Manuel and snowboarder Chloe Kim (all Olympic gold medalists, BTW) announced their joint venture in founding Togethxr: a media and commerce company.
- The company aims to amplify the voices of female athletes, who make up 40% of sports participants but only receive about 4% of media coverage (except for here at The GIST, of course).
- Togethxr will use storytelling to combine “culture, activism, lifestyle and sports,'' giving a new and exclusive platform to female athletes at all levels of competition. So here for this.
⚽️Soccer: Another group of powerful people bet on women this week too, including new additions to the NWSL’s Chicago Red Stars’ investor group. The group includes ESPN’s Sarah Spain, PWHPA star Kendall Coyne Schofield, her husband Carolina Panther Michael Schofield and the NFL’s Senior VP of Global Brand and Consumer Marketing, Julie Haddon.
- The NWSL became one of the most lucrative investments in sports over the past year, having increased viewership by nearly 500% in 2020. And the league capitalized on its momentum by including more games and increased competitionin 2021.
- With other big names recently investing in teams like the Washington Spirit, North Carolina Courage and upcoming Angel City FC, the future of women’s soccer in North America is looking extra bright.