💰 Takin’ it to the bank

Did you know that more than 40% of athletes are women, but they only receive 10% of the media coverage? Our eyes are rolling harder than our Canadians are rolling through the group stage.

As a longtime partner of women’s soccer in Canada and the Official Canadian Bank of the FIFA Women’s World Cup 2023™, BMO knows the gals’ game has limitless potential. So they launched the #BMOGrowTheGame campaign, which encourages viewership and supports equity initiatives for female athletes.

• Another way BMO is championing women’s sports? By supporting our WWC coverage all tourney long. Get in GISTers, we’re leveling the playing field.

While Team Canada takes care of business across the world, here at home, BMO is focused on expanding Canadians’ opportunities to get in the game, from partnering with Ontario Soccer in gender equity and empowerment initiatives to backing women who want to rule the boardroom. Truly supporting team Canada.