Time to make it rain — not one, but two powerhouse women athletes made major investments in women’s sports leagues on Monday. Talking that talk and walking that walk.

Last week, sports sponsorship insights platform SponsorUnited released its Women in Sports Marketing Partnerships 2024–2025 report. The report analyzed sponsorships and endorsements from athletes and teams across the NWSL, WNBA, WTA, LPGA, Liga MX Femenil, and NCAA.

And happy first Sunday of Women’s History Month — a month to highlight women’s contributions in history and contemporary society. Like we needed an excuse.

Black women smashing ceilings in sports is nothing new — and there’s only more to come. That’s why we’re capping off our Black History Month series by highlighting three Black women whose futures are so bright, shades are a must.

Women’s sports are the moment, but they’re more than a temporary zeitgeist. Women athletes are being centered in pop culture beyond just being athletes — they’re becoming beacons with sway in fashion and lifestyle trends, something streetwear and high fashion brands should try to capitalize on.

The stardom of UConn women’s basketball sensation Paige Bueckers has continuously risen throughout her college career, culminating in what could be her most successful (and profitable) season yet.

Where would we be without Black women, and in particular, Black women athletes? From the WNBA’s fight for social justice to gymnast Simone Biles’ radical candor regarding her mental health, Black women have been confronting the most pressing issues in our society for…well, ever. To celebrate and honor that strength, here’s how three iconic Black women athletes are changing the world from the stage to the track to the pool, and beyond.

The guideline means schools won't be required to pay a dime of NIL money to women athletes in the wake of the House v. NCAA settlement

In the wake of Super Bowl Sunday, the symbiotic relationship between sports and music has become more evident than ever as it continues to create opportunities to reach new fans. Here are a few examples of how brands have utilized the connection between these two industries.

It’s not easy breaking barriers, but that hasn’t stopped these three phenomenal Black businesswomen from shaking up the white male-dominated sports space.

Last week, UK research group Women’s Sports Trust published a report illustrating how 2024 interest in women’s sports UK audiences has grown for both domestic and international properties. In an increasingly intertwined sports landscape — especially in women’s soccer — these insights are meaningful for marketers at home and abroad.

Step aside, Eagles — women were among the brightest stars of the biggest Sunday in sports. Enough boos — these off-field highlights were all about support.