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📚 A Paige out of the playbook📚 A Paige out of the playbook
Brands activate innovative strategies in NIL deals with college star Paige Bueckers
The stardom of UConn women’s basketball sensation Paige Bueckers has continuously risen throughout her college career, culminating in what could be her most successful (and profitable) season yet.
February 21, 2025
💪 Know your worth💪 Know your worth
Three Black women athletes whose advocacy is changing and saving lives
Where would we be without Black women, and in particular, Black women athletes? From the WNBA’s fight for social justice to gymnast Simone Biles’ radical candor regarding her mental health, Black women have been confronting the most pressing issues in our society for…well, ever. To celebrate and honor that strength, here’s how three iconic Black women athletes are changing the world from the stage to the track to the pool, and beyond.
February 18, 2025
😡 We thought it was about protecting women’s sports?😡 We thought it was about protecting women’s sports?
Trump administration says Title IX doesn’t apply to future NIL payments from universities
The guideline means schools won't be required to pay a dime of NIL money to women athletes in the wake of the House v. NCAA settlement
February 14, 2025
🎵 Hitting the high notes🎵 Hitting the high notes
Super Bowl spotlights growing connection between music and women’s sports
In the wake of Super Bowl Sunday, the symbiotic relationship between sports and music has become more evident than ever as it continues to create opportunities to reach new fans. Here are a few examples of how brands have utilized the connection between these two industries.
February 12, 2025
⭐ Money talks⭐ Money talks
Meet three Black businesswomen busting down barriers in the sports world
It’s not easy breaking barriers, but that hasn’t stopped these three phenomenal Black businesswomen from shaking up the white male-dominated sports space.
February 12, 2025
🇬🇧 Blue is the color🇬🇧 Blue is the color
UK data illustrates growing interest in women’s sports for domestic and global competitions
Last week, UK research group Women’s Sports Trust published a report illustrating how 2024 interest in women’s sports UK audiences has grown for both domestic and international properties. In an increasingly intertwined sports landscape — especially in women’s soccer — these insights are meaningful for marketers at home and abroad.
February 10, 2025
🎤 She’s way too good for you🎤 She’s way too good for you
The top cultural moments of Super Bowl LIX
Step aside, Eagles — women were among the brightest stars of the biggest Sunday in sports. Enough boos — these off-field highlights were all about support.
February 09, 2025
🌹 A rosy outlook🌹 A rosy outlook
Portland announces plans for historic shared WNBA and NWSL practice facility
Yesterday, Front Office Sports confirmed a women’s sports first: Two pro women’s teams from different leagues will share a new multimillion practice facility in Portland, Oregon. While six other cities have both WNBA and NWSL teams like Portland will in 2026, only PDX boasts both teams under the same ownership umbrella.
February 07, 2025
🏳️‍⚧️ Protect trans athletes🏳️‍⚧️ Protect trans athletes
President Trump signs executive order barring trans athletes from competing in women’s sports
Hours into National Girls and Women in Sports Day (NGWSD) on Wednesday, President Trump signed an executive order barring trans athletes from competing in women’s sports. And the NCAA followed suit yesterday, limiting collegiate women’s competition to athletes who were born female, effective immediately.
February 06, 2025
👀 Searching for answers👀 Searching for answers
January’s Google Trends data illustrates rising interest in women’s sports
This week, Google released its January Google Trends data report on search engine insights across sports. The data reflected key topics driving the conversation across women’s sports, including Unrivaled’s launch, NWSL expansion, and unexpected Australian Open winner Madison Keys.
February 05, 2025
📉 A premium trend📉 A premium trend
Insurance giants invest in women’s sports as industry advertising spending declines
Sportico shared insights yesterday about U.S. insurance giants backing away from advertising in the big game. While insurers aren’t activating around the (very expensive) Super Bowl as much as they used to, companies like State Farm are stepping up spend in a low cost, high ROI space: women’s basketball.
February 03, 2025
📓 Segregation and integration📓 Segregation and integration
Celebrating Black history in sports
As the first weekend of Black History Month (BHM) comes to an end, today we’re celebrating Black sportspeople who’ve broken barriers in sports — from the court to the field to those calling the shots.
February 02, 2025
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