The GIST: Ahead of Friday’s start of the NWSL Challenge Cup, Angel City FC co-founder and president Julie Uhrman told SXSW attendees on Sunday that the club has already booked $35 million in sponsorship revenue, despite not yet playing a game.

The GIST: The rollercoaster continues for Chelsea after the U.K. sanctioned club owner and Russian oligarch Roman Abramovich on Thursday. Another major sponsor — Hyundai — is suspending its deal with the club, while regulatory bodies are cutting Chelsea and Abramovich off from funds and power. It takes a village.