Today, F1 Academy — the racing league’s circuit for women drivers — named Sephora as its official beauty retail partner. The global beauty store is the latest in the space to flag racing as a place to connect with women fans, as many are being drawn to the sport.

Earlier this week, motorsports exec Craig Pollock publicized plans for Formula Equal, a Formula One (F1) team that’s 50% male and 50% female from the racetrack to the boardroom…and could be the newest face of sportswashing.

The makeup of Formula One (F1) and its lower-level races are changing.

Bring out the safety car. W Series CEO Catherine Bond Muir officially canceled this year’s final races in Austin, Texas, and Mexico City on Monday in an effort to keep the motorsport championship alive.

The W Series needs to box. Yesterday, CEO Catherine Bond Muir said she will decide by the end of the week if the women’s motorsport championship should complete the 2022 season or end it early to mitigate financial damage.