Crocs, American Eagle ink NIL deals with NCAA athletes

WWE signs student athletes to NIL deals to recruit new talent & fans

Collectibles manufacturer Topps to produce trading cards for 100+ NCAA basketball & football programs

ESPN shifts WNBA podcast to YouTube

Ex-Nike, NBA exec Rachel Baker joins Duke men's basketball team as first-ever GM for NIL

Gatorade announces new marketing strategy focusing on women, college athletes

Allyson Felix & Michelle Wie West pursue business ventures with Nike

Serena Williams trading card sells for record $266K

DAZN: Grab the remote

Naomi Osaka: launching EVOLVE sports agency

NFTs: Paige Bueckers assists Instagram launch

Ally: Equal media spending