
The GIST of It Podcast
Ep #598Busting barriers in women's sports with Haley Wickenheiser and Eva Salem of Canadian Tire
October 20, 2026

A big thank you to our friends at Canadian Tire Corporation (CTC) for sponsoring this episode of The GIST of It, featuring an interview with women’s hockey legend Hayley Wickenheiser and CTC’s Chief Marketing Officer Eva Salem. Together with co-host Ellen Hyslop, the gals discuss the groundbreaking women’s sports work spearheaded by CTC, which is grounded in the transformative power of visibility, investment, and most of all, community. Now that’s girl power.
















