ICYMI, Indiana Fever superstar Caitlin Clark’s autographed memorabilia sold out in mere minutes last week — a sign that collectibles are just the latest space where the WNBA is making waves.

The WNBA’s in its transformation era after a record-breaking season, but what does all this growth mean specifically for league sponsorship? Data platform Relo Metrics released a report this morning exploring how brands are thriving thanks to their women’s hoops investment.

As the WNBA reaches new heights on and off the court, we chatted with basketball icon Candace Parker about her latest gig — curating a hoops trading card collection with eBay — and her vision for the W’s future as the popularity of women’s basketball continues to surge.

As discussed on yesterday’s episode of The GIST of It, the WNBPA announced it’s opting out of its historic 2020 collective bargaining agreement (CBA). The news was expected, meaning yet another precedent-setting CBA is imminent — let’s hoop to it.

Unrivaled, the new 3x3 league founded by WNBA superstars (and current Finals opponents) Breanna Stewart and Napheesa Collier, inked an exclusive multiyear media deal with TNT on Wednesday.

The NY Liberty and Minnesota Lynx battled it out on the hardwood in last night’s thrilling Game 1 of the WNBA Finals, but the cherry on top of the women’s hoops cake has been the league’s postseason viewership numbers.

The Golden State Valkyries announced a multiyear partnership with Kaiser Permanente (KP) yesterday, making the Oakland-based healthcare organization a founding partner of the expansion WNBA team and furthering the healthcare sponsorship trend in pro women’s sports.

The WNBA season isn’t over yet, but the league’s regular-season wrap report confirms this year may have been the best one yet. On Friday, the W shared viewership, attendance, and sales data that show the league is in the perfect place for expansion.

When Caitlin Clark declared for the WNBA Draft, interest in the Indiana Fever — one of the WNBA’s worst teams in 2023 — spiked overnight. Now that Clark has a full season under her belt, the regular-season numbers prove just how much she changed the WNBA — and there’s still more to come in the postseason.

Ion bet early on the WNBA with a media rights partnership, a move that’s paying off more than ever in 2024. The network released historic viewership numbers and advertising sales for the latest WNBA season yesterday that should spur the network to re-sign with the league.

Leading U.S. commercial real estate firm Transwestern recently named Morgan Bartelstein as a company VP and a member of its sports and entertainment team. In this new role, she will work on leveling up WNBA franchises by finding top-tier real estate for teams to enhance their operations.

After tipping off in August with eight corporate sponsors, elite girls’ high school basketball tournament Overtime Select (OT Select) held their championship this weekend in Atlanta, Georgia. The month-long tourney hosts America’s best up-and-coming hoopers and is run by popular Gen Z–focused youth sports media brand Overtime.