No. 1 WNBA draft pick Aliyah Boston signs multiyear deal with Adidas
No. 1 WNBA draft pick Aliyah Boston signs multiyear deal with Adidas
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The 2023 No. 1 WNBA draft pick scored a multiyear deal with Adidas yesterday, replacing previous sponsor Under Armour (UA) days before her professional career begins with the Indiana Fever.
May 10, 2023
College basketball standout Aneesah Morrow signs NIL deal with Caktus AI
College basketball standout Aneesah Morrow signs NIL deal with Caktus AI
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College basketball standout Aneesah Morrow announced her transfer from DePaul to national champs LSU on Friday through a name, image, and likeness (NIL) deal with Caktus AI, strengthening the connection between the transfer portal and college sports’ NIL era.
May 08, 2023
Phoenix Suns and Mercury strike new TV deals with Gray Television and Kiswe
Phoenix Suns and Mercury strike new TV deals with Gray Television and Kiswe
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On Friday, the NBA’s Suns and WNBA’s Mercury struck deals with Gray Television and Kiswe to bring live games to 2.8M Arizona households through TV and an upcoming DTC product, becoming the first teams to formally ditch bankrupt RSN Diamond Sports Group (DSG).
May 01, 2023
Brittney Griner speaks to the media for the first time
Brittney Griner speaks to the media for the first time
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Phoenix Mercury star Brittney Griner spoke to the media for the first time since she was wrongfully detained in Russia yesterday and renewed the spotlight on the league’s salary structure.
April 28, 2023
WNBA to capitalize on March Madness hype with new marketing strategy
WNBA to capitalize on March Madness hype with new marketing strategy
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At Monday’s WNBA Draft, commissioner Cathy Engelbert said the league plans to capitalize on the March Madness hype by increasing marketing spend and promoting incoming collegiate stars, several of whom will go pro after becoming household names.
April 12, 2023
This year's women's March Madness garnered all-time highs for viewership and merch sales
This year's women's March Madness garnered all-time highs for viewership and merch sales
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The tournament hit an inflection point with Sunday’s championship game, which garnered all-time highs for viewership and merch sales and cemented LSU champ Angel Reese’s stardom.
April 05, 2023
Women's March Madness sets record-breaking attendance and viewership
Women's March Madness sets record-breaking attendance and viewership
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This year’s thrilling Final Four weekend cemented the tourney’s revenue-generating credentials with viewership and attendance highs but begs the question: Is the NCAA still just scratching the surface on women’s college basketball’s business potential?
April 03, 2023
Women's basketball athletes see Instagram following increase during March Madness
Women's basketball athletes see Instagram following increase during March Madness
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Of the 20 Final Four athletes with the largest Instagram audiences, a whopping 16 are women, including Iowa’s Caitlin Clark and LSU’s Angel Reese, who are dominating March Madness’ wave of social media momentum.
March 31, 2023
On3 releases its top 10 list of women’s March Madness NIL valuations
On3 releases its top 10 list of women’s March Madness NIL valuations
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Last week, On3 dropped its top 10 list of women’s March Madness NIL valuations, with popular hoopers like Caitlin Clark and Haley and Hanna Cavinder making the cut.
March 20, 2023
Dick's Sporting Goods becomes NCAA's official sporting goods retailer
Dick's Sporting Goods becomes NCAA's official sporting goods retailer
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On Wednesday, the brand inked a multimillion dollar deal to become the NCAA’s official sporting goods retailer and is tipping off its partnership with a major presence during March Madness.
March 10, 2023
NCAA hands down first NIL infraction to Miami women's basketball
NCAA hands down first NIL infraction to Miami women's basketball
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On Friday, the college sports governing body publicized fines for the University of Miami’s women’s basketball program after head coach Katie Meier unlawfully facilitated an NIL deal for stars Hanna and Haley Cavinder.
February 27, 2023
ESPN to air a Women's March Madness pregame show
ESPN to air a Women's March Madness pregame show
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Late last week, ESPN announced an hour-long preview that will precede this year’s championship game, which will air on network TV for the first time ever.
February 27, 2023