Overtime is hoping to be first in the battle for Gen Z
Overtime is hoping to be first in the battle for Gen Z
Yesterday, the sports media company launched Overtime Boxing (OTX), a competition spotlighting the next generation of boxers — and targeting young sports fans — that begins in August.
February 22, 2023
Disney and Ally announced a multi-year, multimillion dollar deal to invest more than 90% of Ally’s media budget in ESPN’s women’s sports broadcasts
Disney and Ally announced a multi-year, multimillion dollar deal to invest more than 90% of Ally’s media budget in ESPN’s women’s sports broadcasts
On Monday, the pair announced a multi-year, multimillion dollar deal to invest more than 90% (!!!) of Ally’s media budget in ESPN’s women’s sports broadcasts, beginning with March’s ACC women’s and men’s basketball championships.
February 22, 2023
Diamond Sports Group on the brink of bankruptcy
Diamond Sports Group on the brink of bankruptcy
On Wednesday, the regional sports broadcaster skipped $140 million in interest payments to its bondholders, a sign that Diamond is prepping to file for bankruptcy.
February 17, 2023
The latest in the Johnson v. NCAA legal battle
The latest in the Johnson v. NCAA legal battle
As we covered in yesterday’s episode of The GIST of It, the U.S. Third Circuit Court of Appeals heard oral arguments in Johnson v. NCAA on Wednesday, and a three-judge panel from the City of Brotherly Love ripped into the organization’s business model.
February 17, 2023
Sports media experts complain about Nielsen's measurement practices
Sports media experts complain about Nielsen's measurement practices
According to a Friday report, sports media experts recently convened for a three-hour, closed-door meeting to discuss broadcast audience measurement following complaints about Nielsen’s practices.
February 13, 2023
Disney unveils a new corporate structure for ESPN
Disney unveils a new corporate structure for ESPN
The media conglomerate unveiled a new corporate structure on Wednesday, separating the sports broadcaster from the rest of Disney’s linear TV networks without formally spinning it off.
February 10, 2023
University of Alabama launches an online NIL entity
University of Alabama launches an online NIL entity
On Thursday, the University of Alabama launched Yea Alabama, an online NIL entity that allows both fans and sponsors to contribute to the school and its athletes.
February 06, 2023
The branding potential of women athletes
The branding potential of women athletes
Per a report published yesterday, top players across a wide cross section of sports generated around $1 million each for their sponsors with 2022 social media posts.
February 03, 2023
Streaming services give increased visibility for women's college sports teams
Streaming services give increased visibility for women's college sports teams
An uptick in school-specific streaming services is translating into big wins for athletic departments and increased visibility for women’s sports teams, per a recent report.
February 01, 2023
Improving the media landscape in women's sports
Improving the media landscape in women's sports
Over the course of the last year, we asked industry leaders about the next big things in women’s sports, and most of them landed on improving the media landscape.
January 30, 2023
NIL collectives raise questions about equity in sports funding
NIL collectives raise questions about equity in sports funding
A Tuesday report shed light on the tug-of-war between university athletic departments and individual teams and athletes for contributions from NIL collectives, raising questions about equity in sports funding.
January 27, 2023
Mikaela Shiffrin is setting records on and off the slopes
Mikaela Shiffrin is setting records on and off the slopes
Her record-setting World Cup win on Tuesday showcased her unique appeal as the face of alpine skiing, while spotlighting the uneven business slope the niche sport competes on.
January 27, 2023