Gaps in equal pay and level of play are closing in women’s soccer. This follows women’s sports’ circle of life: growing viewership and attendance numbers lead to more investment and ultimately better competition, with brand deals and sponsorships serving as the all-important middleman.

We’ve covered the pay gap and the difference in media rights and sponsorship deals for men’s and women’s soccer, but how different is fan interest in men’s World Cups (WCs) and WWCs?

Forbes recently released its list of the top paid athletes in this year’s WWC, ranging from $1.1M to $7.1M throughout the top 15.

We couldn’t agree more, so here’s a closer look at the numbers that are already proving them right.

On Monday, the streamer announced a new multi-episode docuseries that will follow the USWNT on its journey to win a record-setting third straight WWC.

The organization announced a long-term partnership with Coca-Cola North America last week, making the popular beverage company their second-largest partner after Nike.

Numerous stars have been left off WWC rosters this year due to ACL injuries, illuminating a dark side of the rapidly-growing, yet underfunded, sport.

With the USWNT roster set and the tourney kicking off in 20 days, U.S. English-language rightsholder Fox unveiled its massive WWC marketing campaign this week, and the strategy takes a notably different approach than what the broadcaster implemented for last November’s men’s FIFA World Cup.

Yesterday, Visa announced that it will award $500K in grant funding to women-owned small businesses during next month’s WWC as part of its Behind Every Number, There's A Story campaign.

This year’s FIFA Women’s World Cup (WWC) promises to be the biggest edition of the tournament yet, thanks in large part to the quadrennial soccer showcase’s major business transformations.

World soccer’s governing body struck a deal with the European Broadcasting Union (EBU) on Wednesday, ensuring fans in Western Europe can watch next month’s Women’s World Cup (WWC) and ending talk of a regional blackout.

Fox announced Monday that it has sold 90% of ad inventory for the Australia and New Zealand–hosted event and is on pace to beat the 2019 WWC’s sales.