On Wednesday, JP Morgan Chase announced its longtime Golden State Warriors sponsorship will also extend to the WNBA’s Golden State Valkyries. As the team’s first founding partner, Chase’s multiyear partnership provides the W team with a powerful marketing edge backed by the financial institution

Everything’s coming up roses in Portland. After narrowly missing out on a WNBA expansion franchise bid last November, the Rose City is reportedly banking the WNBA’s 15th franchise. Per Sean Highkin of the Rose Garden Report, the Bhathal family — which already owns the NWSL’s Portland Thorns — is buying Portland’s newest sports franchise.

After announcing a buzzworthy WNBA partnership in July, Bumble confirmed a new partnership with the NY Liberty as the team’s first official dating app partner that includes contests, events, and social media activations.

The WNBA is finally ready for takeoff. On Monday, the league expanded its relationship with Delta Airlines through a pivotal multiyear partnership that will ensure charter flights for all 12 teams. This move proves once again that league partners have the power to close the gap for players sooner rather than later.

Long-running sports video game franchise NBA 2K announced expansive in-game WNBA upgrades for its forthcoming NBA 2K25 title yesterday, giving gamers innovative offerings around the league’s biggest players.

The Dallas Wings may be having a tough time on the court as they sit at the bottom of the WNBA standings, but they’re making serious bank off of it. A recent 1% stake sale puts the WNBA team at a $208M valuation, a massive jump from Sportico’s $75M valuation for the team in June.

While there’s been a lot of talk about new WNBA brand partners, there’s something to be said for OG league sponsors — like Nike. The athleticwear giant recently celebrated over 25 years with the W, so let’s take a look at some of Nike’s most recent women’s hoops wins.

Ever wonder how much exposure a half-court logo gets? That’s where Relo Metrics — a firm that uses AI to measure sports marketing efficacy — steps in. Last week, Relo spoke with The GIST to share exclusive WNBA insights from its proprietary software that tracks brand exposure.

This year’s WNBA All-Star Weekend (ASW) became an epicenter for women’s basketball culture like never before, and it was more than just brands (and celebs) showing up at the marquee event. As expected, fans tuned in on TV, which sponsors anticipated and prepped for with numerous ASW activations.

Women-first dating app Bumble is firmly embracing its sporty era. After past collabs in the e-sports and NIL spaces, the app announced a multiyear partnership with the WNBA last Wednesday The move followed a Bumble survey that helped it realize its users are all about love and basketball.

Unrivaled — the 3x3 pro women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier — made its first major partnership announcement on Friday. Unsurprisingly, the first sponsor to sign with the new league is Ally, the financial institution that’s been transforming women’s sports through investment via its 50/50 Pledge.

The WNBA just netted another record — this time, for the most lucrative media rights contracts in women’s sports history. On Tuesday, The Athletic reported the WNBA signed three media rights deals alongside the NBA for a grand total of $2.2B over the next 11 years — and they’re likely not done yet.