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A record 1.98M people attended this year's FIFA Women's World Cup

August 23, 2023
FIFA Women's World Cup by the numbers
Sports BusinessSoccer
A record 1.98M people attended this year's FIFA Women's World CupA record 1.98M people attended this year's FIFA Women's World Cup
SOURCE: RAINBOWDEVILS/X

14.4M: The number of UK viewers who watched England in the WWC final on BBC and ITV, setting a women’s soccer record in the country and becoming the second most-watched UK TV event this year behind the inauguration of King Charles III. Queen sh!t.

1.6M: U.S. viewership of the WWC final on Fox, making it the most-watched non–USWNT WWC final on U.S. English-language TV.

956M: The number of social impressions generated by this year’s tournament. Multiple teams’ followings skyrocketed, with the Lionesses notably surpassing 1M followers on Instagram last week. Rawr XD.

$28M: The total social value of the 2023 WWC. Cue Fifth Harmony.

$200M: The amount Australian Prime Minister Anthony Albanese has vowed to invest in women’s sports.

1.98M: The total attendance of this year’s WWC, which shattered the previous record. That’s a lot of women’s soccer fans!

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