While there’s been a lot of talk about new WNBA brand partners, there’s something to be said for OG league sponsors — like Nike. The athleticwear giant recently celebrated over 25 years with the W, so let’s take a look at some of Nike’s most recent women’s hoops wins.

Ever wonder how much exposure a half-court logo gets? That’s where Relo Metrics — a firm that uses AI to measure sports marketing efficacy — steps in. Last week, Relo spoke with The GIST to share exclusive WNBA insights from its proprietary software that tracks brand exposure.

Women-centric athleisure brand Athleta is leaning further into its brand identity with its long-running Power of She campaign. In its current form, the messaging has crystallized into centering inspirational Olympic and Paralympic women athletes as brand ambassadors, giving Gen Alpha consumers something to aspire to.

Women’s soccer players have been featured in primetime more than ever this year — and no, we’re not just talking about the matches on TV. Many active and retired women’s soccer stars are going from the pitch to the mic as they’re increasingly seen as assets in the media game.

This year’s WNBA All-Star Weekend (ASW) became an epicenter for women’s basketball culture like never before, and it was more than just brands (and celebs) showing up at the marquee event. As expected, fans tuned in on TV, which sponsors anticipated and prepped for with numerous ASW activations.

Women-first dating app Bumble is firmly embracing its sporty era. After past collabs in the e-sports and NIL spaces, the app announced a multiyear partnership with the WNBA last Wednesday The move followed a Bumble survey that helped it realize its users are all about love and basketball.

Unrivaled — the 3x3 pro women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier — made its first major partnership announcement on Friday. Unsurprisingly, the first sponsor to sign with the new league is Ally, the financial institution that’s been transforming women’s sports through investment via its 50/50 Pledge.

Women-led sports nonprofit Ico For All is fighting to include women in the age-old sport of decathlon. On Wednesday, the org announced it would host the inaugural Women’s Decathlon World Championships in Geneva, Ohio, next month to coincide with the men’s Olympic event in Paris — where women still can’t compete.

The WNBA just netted another record — this time, for the most lucrative media rights contracts in women’s sports history. On Tuesday, The Athletic reported the WNBA signed three media rights deals alongside the NBA for a grand total of $2.2B over the next 11 years — and they’re likely not done yet.

After signing recent WNBA and NWSL partnerships, Google wanted to further support athletes in these leagues. So it worked with rights licensing agency OneTeam Partners to form a historic partnership yesterday with the WNBPA, NWSLPA, and USWNTPA that makes Google Pixel the official mobile phone of the unions and the sponsor of marquee union events.

Parity, the sponsorship platform dedicated to connecting brands with women athletes, helped land an especially delicious brand deal last week. Last Wednesday, the Minnesota Pork Board announced that synchronized diving duo Kassidy Cook and Sarah Bacon are joining Team Pork with the hashtag #CooknBacon.

On Friday, the National Olympic Committee (NOC) of Saudi Arabia and the International Olympic Committee (IOC) finalized a 12-year deal that awards the Gulf nation hosting rights of next year’s inaugural Olympic Esports Games.