The sport is skyrocketing in popularity, and everyone — from investors to broadcasters and sponsors — is taking notice.

Overtime — the youth sports brand that’s taken over social media — is following up the success of its Overtime Elite (OTE) pro youth basketball league with another initiative.

This interest further cements the country’s recent and rapid expansion into women’s soccer, which has been met with mixed success at the FIFA level.

The Kansas City Current were already expecting a new home in 2024, but now have a name for it: CPKC Stadium.

It’s not just the Las Vegas Aces who won (again!) in a Game 4 nail-biter against the New York Liberty: the fans, the WNBA, and the media landscape also cashed in.

Due to the conflict, sports deals between Gulf, European, and American entities are expected to slow, pause, or fall apart entirely.

The fitness company’s first-ever live sports deal will allow League Pass subscribers to watch games (along with NBA and WNBA–themed classes!) right from their bikes.

he multiyear endorsement deal is the company’s first major name, image, and likeness (NIL) signing and its first overall ahead of its 2024 basketball relaunch.

Tech research firm Sports Innovation Lab (SIL) released a 41-page report yesterday offering optimal, research-backed methods for investing in women’s sports.

Jonquel Jones isn’t the only one doing numbers during the WNBA Finals — the Liberty, Aces, and the league as a whole are breaking records left and right in yet another season of firsts.

As the WNBA expands its domain, Front Office Sports explored how opinions are split on the optimal franchise ownership model: Is it better to be co-owned with an NBA team or to fly solo?

So, USWNT legend and Philadelphia hero Heather Mitts wants to build off the game’s unmatched ecosystem by bringing a pro women’s team (back) to the City of Brotherly Sisterly Love.