The Chicago Sky's $85M valuation makes it the second most valuable in the WNBA
The Chicago Sky's $85M valuation makes it the second most valuable in the WNBA
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Yesterday, the Chicago Sky revealed that it sold 10% of the franchise to eight investors, pocketing $8.5M in the process.
June 07, 2023
Athletes Unlimited will play a doubleheader during the Little League Softball World Series
Athletes Unlimited will play a doubleheader during the Little League Softball World Series
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Last Friday, the women’s sports organization announced a doubleheader showdown during August’s Little League Softball World Series in order to promote the sport’s whole ecosystem.
June 05, 2023
UEFA locks in Amazon as official sponsor of women's competitions
UEFA locks in Amazon as official sponsor of women's competitions
UEFA celebrated Saturday’s Women’s Champions League (UWCL) final with a handful of business wins, showcasing the ever increasing value of women’s club soccer on the continent.
June 05, 2023
Delta Air Lines signs deals with four golf athletes
Delta Air Lines signs deals with four golf athletes
The airline immersed itself in the women’s golf landscape on Tuesday by signing deals with four athletes, part of Delta’s prep for this weekend’s Mizuho Americas Open — and the anticipated professional debut of Rose Zhang.
June 02, 2023
Frito-Lay renews FIFA partnership for Women's World Cup
Frito-Lay renews FIFA partnership for Women's World Cup
On Wednesday, the snack company renewed its partnership with FIFA to become the latest sponsor for July’s Women’s World Cup (WWC) and revealed its plans for its largest-ever investment in women’s sports.
June 02, 2023
The Football Association's new sponsorship guidelines could affect players ahead of World Cup
The Football Association's new sponsorship guidelines could affect players ahead of World Cup
According to a report last week, the Football Association’s (FA) brand-new sponsorship guidelines could put a serious dent in players’ existing endorsement deals weeks before the WWC kicks off on July 20th.
May 31, 2023
Lego launches Play Unstoppable campaign with an assist from women's soccer stars
Lego launches Play Unstoppable campaign with an assist from women's soccer stars
The toy company kicked off a new campaign yesterday to empower girls with the help of four soccer stars — the USWNT’s Megan Rapinoe, Australia’s Sam Kerr, Nigeria’s Asisat Oshoala, and Japan’s Yuki Nagasato.
May 31, 2023
Hello Sunshine's upcoming slate features two projects centered on women's sports
Hello Sunshine's upcoming slate features two projects centered on women's sports
For this month’s Sports Biz Breakfast, we spoke to Hello Sunshine's Sara Rea on the company’s upcoming slate and why documentaries can pay dividends for women’s sports.
May 26, 2023
LSU champion Angel Reese becomes brand ambassador for Mielle Organics
LSU champion Angel Reese becomes brand ambassador for Mielle Organics
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On Tuesday, the LSU basketball champ became a brand ambassador for Black-founded Mielle Organics, Reese’s first major beauty deal on an ever-growing list of sponsors.
May 26, 2023
DAZN’s free UEFA Women’s Champions League broadcasts are paying dividends
DAZN’s free UEFA Women’s Champions League broadcasts are paying dividends
The streamer published a survey yesterday showing that its two-year experiment broadened the soccer tourney’s audience and increased sponsorship interest before it paywalls games next season.
May 24, 2023
NBC launches Fortius program to help Olympic and Paralympic hopefuls build their brands
NBC launches Fortius program to help Olympic and Paralympic hopefuls build their brands
NBC launched Fortius on Thursday, a program to help between 15 and 20 Olympic or Paralympic hopefuls build their brands ahead of next year’s Games — and potentially ensure NBC’s return on investment for the event.
May 22, 2023
The Las Vegas Aces and NY Liberty increased 2023 season ticket sales
The Las Vegas Aces and NY Liberty increased 2023 season ticket sales
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Before the WNBA season tipped off last Friday, both the Las Vegas Aces and NY Liberty reported increased 2023 ticket sales thanks to the buzz surrounding both teams’ new roster additions.
May 22, 2023