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Ally Financial's 50/50 pledge reaches 1-year milestoneAlly Financial's 50/50 pledge reaches 1-year milestone
Ally Financial's 50/50 pledge reaches 1-year milestone
Yesterday, Ally Financial marked the first anniversary of its 50/50 Pledge to spend equally on men’s and women’s sports media by 2027 with a positive status report and a new brand ambassador program.
May 05, 2023
ESPN chairman hints at a full move to its streaming serviceESPN chairman hints at a full move to its streaming service
ESPN chairman hints at a full move to its streaming service
In a Monday interview, chairman Jimmy Pitaro said it’s “a ‘when,’ not an ‘if’” the broadcaster moves its entire slate to streaming service ESPN+, which would change the entire sports broadcasting landscape as we know it.
May 03, 2023
FIFA threatens a Women's World Cup broadcast blackoutFIFA threatens a Women's World Cup broadcast blackout
FIFA threatens a Women's World Cup broadcast blackout
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Yesterday, president Gianni Infantino threatened a Women’s World Cup (WWC) broadcast blackout in five major European countries — the U.K., Germany, France, Spain, and Italy — due to lowball offers from media companies to air the tournament.
May 03, 2023
Who will take the crown in NCAA men's volleyball?Who will take the crown in NCAA men's volleyball?
Who will take the crown in NCAA men's volleyball?
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With just three days until spring’s first national champs are crowned, sit back, relax, and catch up on the court(room) drama while these dudes snag some serious air.
May 03, 2023
Phoenix Suns and Mercury strike new TV deals with Gray Television and KiswePhoenix Suns and Mercury strike new TV deals with Gray Television and Kiswe
Phoenix Suns and Mercury strike new TV deals with Gray Television and Kiswe
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On Friday, the NBA’s Suns and WNBA’s Mercury struck deals with Gray Television and Kiswe to bring live games to 2.8M Arizona households through TV and an upcoming DTC product, becoming the first teams to formally ditch bankrupt RSN Diamond Sports Group (DSG).
May 01, 2023
Athletes Unlimited releases brand new trading card set Athletes Unlimited releases brand new trading card set
Athletes Unlimited releases brand new trading card set
On Friday, Athletes Unlimited (AU) and Topps released a trading card set featuring all four AU sports — basketball, lacrosse, softball, and volleyball — in a move that signals the continuing demand for women’s sports products.
May 01, 2023
Brittney Griner speaks to the media for the first timeBrittney Griner speaks to the media for the first time
Brittney Griner speaks to the media for the first time
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Phoenix Mercury star Brittney Griner spoke to the media for the first time since she was wrongfully detained in Russia yesterday and renewed the spotlight on the league’s salary structure.
April 28, 2023
NIL spend increased 300% in year twoNIL spend increased 300% in year two
NIL spend increased 300% in year two
According to a recent report, brands ramped up their name, image, and likeness (NIL) dealmaking in year two, with NIL spend increasing 300% (!!!) from March 2022 to March 2023 as student-athletes continue to make their case as the industry’s most impactful influencers.
April 28, 2023
Women’s sports are ready to take Canada by stormWomen’s sports are ready to take Canada by storm
Women’s sports are ready to take Canada by storm
A study published Monday revealed that the nation’s professional women’s sports market is currently estimated to be worth $110M to $148M, providing the first step towards understanding the untapped Canadian landscape.
April 26, 2023
Women’s World Cup is the world’s most valuable women’s-only sporting eventWomen’s World Cup is the world’s most valuable women’s-only sporting event
Women’s World Cup is the world’s most valuable women’s-only sporting event
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According to a Monday report, world soccer’s governing body finally calculated the worth of Women’s World Cup (WWC) broadcast rights and landed on $300M, making it the world’s most valuable women’s-only sporting event.
April 26, 2023
LIV CEO suggests a women's equivalent tourLIV CEO suggests a women's equivalent tour
LIV CEO suggests a women's equivalent tour
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While the men’s LIV Golf tour continues to rival the PGA, LIV Golf CEO Greg Norman believes a women’s equivalent could grab headlines in the near future.
April 24, 2023
Kinexon to develop products and tech to better serve female athletesKinexon to develop products and tech to better serve female athletes
Kinexon to develop products and tech to better serve female athletes
Last week, wearable tracking provider Kinexon announced its new partnership with Amazon Web Services (AWS) to develop products and technology to better serve female athletes.
April 24, 2023
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