We couldn’t agree more, so here’s a closer look at the numbers that are already proving them right.

On Monday, the streamer announced a new multi-episode docuseries that will follow the USWNT on its journey to win a record-setting third straight WWC.

The WNBA's Phoenix Mercury and their NBA brother squad, the Suns, announced Friday that they’ll both move forward with their previously reported TV deal with Gray Sports.

Just weeks after the sports network’s mass layoffs, Disney is considering selling some of its stake in the company.

Here’s a sports biz look at this year’s midseason showcase by the numbers.

For example, only 9% of iStock’s most downloaded sports visuals depicted women and girls participating in sports.

The New York Times (NYT) announced the disbandment of its sports desk on Monday, while the LA Times will shrink their daily sports coverage in just another sign of the times.

The organization announced a long-term partnership with Coca-Cola North America last week, making the popular beverage company their second-largest partner after Nike.

Numerous stars have been left off WWC rosters this year due to ACL injuries, illuminating a dark side of the rapidly-growing, yet underfunded, sport.

According to a report released by SponsorUnited yesterday, the LPGA has exponentially grown its brand investments in recent years, while offering major ROI to sponsors.

NY Liberty star Breanna Stewart and the Minnesota Lynx’s Napheesa Collier announced the launch of a new women’s league called Unrivaled yesterday, creating another domestic alternative for WNBA players during the offseason.

With the USWNT roster set and the tourney kicking off in 20 days, U.S. English-language rightsholder Fox unveiled its massive WWC marketing campaign this week, and the strategy takes a notably different approach than what the broadcaster implemented for last November’s men’s FIFA World Cup.