The women’s Sweet 16 tips off with four games today before another four tomorrow, and either team could win in every one of these must-watch matchups…but a few look especially unpredictable.

Basketball nonprofit PeacePlayers is hosting its first-ever, in-person Girls Summit event in NYC this weekend. Big brand stars are showing up to support girls in sports during the event, which is a meaningful investment in community and brand equity.

The women’s Sweet 16 tips off today with eight show-stopping showdowns on deck over the next 48 hours, including four games headlined by the No. 1 seeds (senior Kamilla Cardoso’s South Carolina, senior Caitlin Clark’s Iowa, freshman JuJu Watkin’s USC, and freshman Madison Booker’s Texas).

Last night’s Sweet 16 games decided the first four Elite Eight teams decided the first four Elite Eight teams, and tonight’s matchups will determine the other four who’ll advance.

Caitlin Clark, Cameron Brink, Paige Bueckers, and JuJu Watkins are the four finalists for the women's Naismith Award, one of college basketball's most prestigious honors.

The Toronto Raptors’ 11-game losing streak isn’t the only thing plaguing their mediocre season — fringe player Jontay Porter is now at the center of a sports gambling investigation.

The men’s Sweet 16 tips off with a tantalizing four-game slate tomorrow. Saving you from two whole days without NCAA basketball? The survivors of the East and West regions.

After last night’s second-round finale, the men’s Sweet 16 is officially set for Thursday’s tip-off — and despite a tumultuous first round (and the sport’s recent, sharp rise in parity), this year’s crop contains mostly familiar faces.

While official data points from women's March Madness have yet to drop, there’s a general consensus building that the women’s tournament is more compelling than the men’s. A recent Seton Hall Sports Poll (the first and only university-based poll on the sports industry) reflects the rising popularity of women’s college basketball.

The first round of the women’s tourney went mostly as expected, but the second round served up some serious surprises yesterday as the first eight teams secured Sweet 16 berths.

Join us as we examine the recent and rapid growth on the women’s side.

As of this week, women’s March Madness ads are effectively sold out. It’s estimated that Disney — the network that owns the women’s tournament — could generate more than $25M in ad sales revenue this year, up from the estimated $19.4M ESPN and ABC made during last year’s tourney.