Two women and one man got the call-up as Team USA goes for gold

This year’s WNBA All-Star Weekend (ASW) became an epicenter for women’s basketball culture like never before, and it was more than just brands (and celebs) showing up at the marquee event. As expected, fans tuned in on TV, which sponsors anticipated and prepped for with numerous ASW activations.

In case you missed the memes, WNBA All-Star Weekend (ASW) turned 115-degree Phoenix into Arizona’s hottest club. From the Atlanta Dream’s Allisha Gray’s Skills Challenge payday to Saturday’s spicy, sold-out All-Star Game (ASG), here’s what made this ASW extra special.

Unrivaled — the 3x3 pro women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier — made its first major partnership announcement on Friday. Unsurprisingly, the first sponsor to sign with the new league is Ally, the financial institution that’s been transforming women’s sports through investment via its 50/50 Pledge.

Women-first dating app Bumble is firmly embracing its sporty era. After past collabs in the e-sports and NIL spaces, the app announced a multiyear partnership with the WNBA last Wednesday The move followed a Bumble survey that helped it realize its users are all about love and basketball.

Grab your finest Pitbull aviators because the brightest stars in the WNBA will shine across two banner nights of All-Star festivities from Phoenix, Arizona. The weekend includes a 3-Point Contest, Skills Challenge, the actual All-Star Game, and a concert from Mr. 305 himself. Here’s what you need to know before the fun begins tonight at 9 p.m. ET. Dale.

The WNBA just netted another record — this time, for the most lucrative media rights contracts in women’s sports history. On Tuesday, The Athletic reported the WNBA signed three media rights deals alongside the NBA for a grand total of $2.2B over the next 11 years — and they’re likely not done yet.

This feature is brought to you by adidas and the Canadian Chinese Youth Athletic Association (CCYAA), a non-profit that improves access to sports and community for Toronto-area youth.

These players are already making waves at their new schools.

With both the NBA and NHL Drafts done and dusted, it’s time for the chaos of free agency to take center stage. The wildest stretch of the offseason began yesterday at 6 p.m. ET for the hoopers (and pens are already being put to paper) while the puck drops on NHL free agency today at 12 p.m. ET.

We have a winner, folks. A month after governing body Basketball Australia (BA) announced it was shopping a majority stake in the Women’s National Basketball League (WNBL), Australia’s National Basketball League (NBL) and the Wollemi Capital Group Syndicate (WCGS) formed a consortium to buy in.

Pro women’s basketball is on the rise, and the sport’s historic growth is fueled in part by the college game’s skyrocketing popularity. The WNBA is the gold standard league in the U.S. — but there are other domestic opportunities for NCAAers to make it big.