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🚗 Feeling testy🚗 Feeling testy
WNBA and CarMax benefit from free early-season content offerings
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Yesterday, the WNBA announced that partner CarMax activated its Tip-Off Test Drive promotion once again, meaning fans can catch the beginning of the season on WNBA League Pass for free. Sponsoring exclusive, free content is a fantastic way to rev up positive brand association, which is especially key in a space where consumers reward their favorite sponsors.
May 16, 2025
🏀 Coast to coast🏀 Coast to coast
Sports Innovation Lab shares data insights on WNBA fans
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With the WNBA season tipping off tomorrow, we’re seeing an increase in aspirational companies choosing to partner with the W. And according to the latest data insights from Sports Innovation Lab (SIL), there’s a reason why brands like Fenty Beauty are choosing the WNBA, especially teams like the NY Liberty and Golden State Valkyries.
May 16, 2025
⚕️ Care to join?⚕️ Care to join?
Women’s care brands seek out WNBA partnerships as sector is poised for growth
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This week, vaginal care brand Vagisil announced a new partnership with the NY Liberty that bonds the NYC–based brands over a shared message of empowering women. Additionally, athlete-focused tampon company Sequel will serve as the Indiana Fever’s official tampon in a deal that includes Lexie Hull as a player ambassador and free tampons at Gainbridge Fieldhouse.
May 16, 2025
🏀 A tale of two cities🏀 A tale of two cities
Top-seeded Cleveland Cavaliers on brink of elimination as second-round action continues
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While the remaining NBA playoff teams are locked in second-round battles, the league’s worst squads are eyeing the ping pong balls that’ll decide their draft fate. That’s right, in addition to the high-stakes hoopla, tonight’s the Cooper Flagg sweepstakes NBA Draft Lottery at 7 p.m. ET. In the meantime, here’s the latest from a wild weekend on the hardwood.
May 12, 2025
💄 Beauty and the billionaire💄 Beauty and the billionaire
Fenty Beauty enters NY Liberty sponsorship as celeb entrepreneurs turn to women’s sports
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On Wednesday, the NY Liberty announced a partnership with Rihanna’s billion-dollar Fenty Beauty empire. The collab is the latest example of a popular, celeb-driven brand carefully curating its sports sponsorships, namely by working with teams and athletes that have prestige and influence.
May 09, 2025
🏀 Questions are the new answers🏀 Questions are the new answers
More questions than answers as the NBA’s second-round continues
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Think your bestie’s bachelorette was chaotic? Try the NBA Playoffs. For the first time in league history, two 60-win teams are down 0-2 in the second round — an unprecedented double whammy that has us questioning everything.
May 09, 2025
🏀 Life moves pretty fast🏀 Life moves pretty fast
Underdogs reign supreme as second-round NBA postseason action tips off
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Turns out home is where the heartbreak is after all four second-round hosts lost their respective Game 1s for the first time in NBA history.
May 07, 2025
🏀 On to the next one🏀 On to the next one
A pair of Game 7s cap off the first round of NBA postseason play
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Before digging into the high-stakes hoopla, it’s only apt that we give San Antonio Spurs coaching legend Gregg “Pop” Popovich his flowers after the icon announced on Friday that he was stepping down as the team’s head coach after 29 years.
May 05, 2025
🎟️ WNBA ticket sales: By the numbers🎟️ WNBA ticket sales: By the numbers
StubHub shares latest ticket data as WNBA interest surges in 2025
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WNBA ticket demand is at an all-time high: This year’s All-Star Game sold out within a day, and according to ticket sales platform StubHub, the W is much more popular this season. At a time when the industry needs to know where W fans are showing up, here’s more insight from StubHub’s data as we approach May 16th’s season tipoff.
May 02, 2025
🏀 Leaving on a jet plane🏀 Leaving on a jet plane
LA Lakers eliminated from postseason contention as NBA Playoffs continue
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Like your friends in their late twenties, NBA teams are on very different trajectories: Some are preparing for the start of the second round, others are still locked in a tightly-contested first-round series, and a few more are catching flights to Cancun. Let’s dig in.
May 02, 2025
📺 Primed for success📺 Primed for success
The WNBA announces historic preseason expansion as fan, sponsor interest rises
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Yesterday, the WNBA made history (again) by announcing that all games in its expanded preseason slate will be broadcast or streamed this year. The move comes as the W continues to monetize its product, and with this whole new chunk of games, brands can reach WNBA superfans like never before.
April 30, 2025
🏀 Flames to dust🏀 Flames to dust
Three teams punch second-round tickets as NBA postseason action continues
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Despite what the now-eliminated Miami Heat would have you believe, it’s not nearly quitting time — the postseason NBA fun has only just begun as the feisty first-round matchups continue. Nothing but net (and drama).
April 30, 2025
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