According to a Thursday report, ESPN is considering an online and mobile app feature that links out to live sporting event streams — even for events aired by competitors — in an effort to become the hub for sports fans.

On Wednesday, the women’s sportswear brand signed 13 athletes across 13 different sports to join “The Power of She Collective,” an initiative to deepen Athleta’s support of women in sports.

As Staley exclusively told The GIST, this will raise “the level of our game [in] ways in which people aren't really thinking about.”

As we close out Black History Month and look ahead to Women’s History Month, today’s Scroll is all about Black women who broke, and are continuing to break, barriers in their sport.

While ad revenue is projected to increase by 4.8% in 2023, growth in ad spend is expected to slow and some media companies are falling behind on their Q1 targets.

As discussed on yesterday’s episode of The GIST of It, today marks one year since Russia’s unprovoked invasion of Ukraine.

Yesterday, the sports media company launched Overtime Boxing (OTX), a competition spotlighting the next generation of boxers — and targeting young sports fans — that begins in August.

On Monday, the pair announced a multi-year, multimillion dollar deal to invest more than 90% (!!!) of Ally’s media budget in ESPN’s women’s sports broadcasts, beginning with March’s ACC women’s and men’s basketball championships.

As we covered in yesterday’s episode of The GIST of It, the U.S. Third Circuit Court of Appeals heard oral arguments in Johnson v. NCAA on Wednesday, and a three-judge panel from the City of Brotherly Love ripped into the organization’s business model.

On Wednesday, the regional sports broadcaster skipped $140 million in interest payments to its bondholders, a sign that Diamond is prepping to file for bankruptcy.

According to a Friday report, sports media experts recently convened for a three-hour, closed-door meeting to discuss broadcast audience measurement following complaints about Nielsen’s practices.

The media conglomerate unveiled a new corporate structure on Wednesday, separating the sports broadcaster from the rest of Disney’s linear TV networks without formally spinning it off.