On Friday, the NBA’s Suns and WNBA’s Mercury struck deals with Gray Television and Kiswe to bring live games to 2.8M Arizona households through TV and an upcoming DTC product, becoming the first teams to formally ditch bankrupt RSN Diamond Sports Group (DSG).

Behind a record-setting 50-point performance from who else but Steph Curry, the reigning champ Western Conference No. 6 Golden State Warriors eliminated the No. 3 Sacramento Kings with yesterday’s thrilling 120–100 Game 7 win.

The NCAA’s name, image, and likeness (NIL) era has catapulted women’s sports to unprecedented heights but also poses a new set of challenges (and opportunities!) for pro sports leagues.

With all due apologies to Ms. Jackson, the Eastern Conference (EC) No. 2 Boston Celtics prevailed over the No. 7 Atlanta Hawks last night, which means six of eight squads have locked in their spots in the Conference Semifinals.

Phoenix Mercury star Brittney Griner spoke to the media for the first time since she was wrongfully detained in Russia yesterday and renewed the spotlight on the league’s salary structure.

After last night’s triple-header of crucial Game 5s, two teams have booked their spot in Round 2 of the NBA Playoffs.

The other series? Much messier — here’s who’s on the verge of clinching (hi, WC No. 4 Phoenix Suns) and who still has a long way to go.

Yesterday, the league inked a multiyear agreement with Scripps to televise games nationally and regionally on Friday nights.

Game 3s are certainly a party in the NBA Playoffs as the series shift venues for two tilts, giving the lower seeds a chance to capitalize on home-court advantage.

It’s way too early to predict where any series is heading in the always dramatic NBA Playoffs.

Let’s take stock of what’s next for the Dinos, then, the show must go on — there’s more NBA playoff hoops to discuss.

With super-high demand for next season’s tickets, a ton of momentum heading into media rights negotiations, and even SNL taking notice, the sport’s party is still raging.