⚽ Back at it again
No. 4 USWNT will face No. 9 CanWNT in 2024 SheBelieves Cup final
The USWNT and CanWNT won their SheBelieves Cup semis over No. 7 Japan and No. 10 Brazil, respectively, setting up tomorrow’s 7 p.m. ET championship — their first meeting since last month’s soaking wet W Gold Cup semis.
April 08, 2024
🏆 Everybody’s hands go up
No. 1 South Carolina women’s basketball goes undefeated to win NCAA title
After graduating all five of last year’s starters, No. 1 South Carolina women's basketball went a perfect 38-0 to win their second NCAA title in the last three seasons and third in program history.
April 08, 2024
🏀 Everyone watches women’s sports
Caitlin Clark and Iowa draw historic viewership throughout March Madness
Women’s March Madness was expected to be more compelling than the men’s, and the numbers proved this. The tournament hype — largely driven by Iowa’s star guard Caitlin Clark — resulted in the most-watched college basketball games in ESPN history.
April 08, 2024
🚫 Stop the madness
Despite growth potential, women’s March Madness infrastructure still lags behind
Viewership numbers from women’s March Madness prove the women’s game is thriving, yet significant infrastructure issues are still holding the tournament back from realizing its full potential (and revenue opportunities).
April 08, 2024
🏀 The last dance
No. 1 UConn faces No. 1 Purdue in tonight’s men’s March Madness finale
Two highly-decorated No. 1 seeds, the UConn Huskies and Purdue Boilermakers, will duke it out for the national trophy tonight at 9:20 p.m. ET on TBS.
April 08, 2024
⬅️ Final Four recap
Everything to know before today’s women’s March Madness championship final tips off
Sixty-eight teams and almost three weeks of women’s hoops Madness later, it all comes down to two No. 1 seeds: The South Carolina Gamecocks and Iowa Hawkeyes.
April 07, 2024
🎾 Plot twist
Saudi Arabia selected as WTA Finals host through 2026
It turns out all the rumors are true. After much deliberation, the WTA Finals will take place in Riyadh, Saudi Arabia, from 2024 to 2026. Despite human rights concerns from women’s tennis athletes and journalists, the WTA ultimately followed the money.
April 05, 2024
🏀 This is what you came for
Today's women's Final Four is packed with star power
Record-setting viewership, stunning starpower, and a whole lot of hoopla later, the women’s March Madness tournament culminates this weekend. First up, tonight’s stacked Final Four lineup, with two spots in Sunday’s 3 p.m. ET championship game on the line.
April 05, 2024
🏈 Forward progress
WNFC founder Odessa Jenkins shares business wins ahead of season kickoff
The Women’s National Football Conference (WNFC) kicks off its fifth season tomorrow with some new business developments, including an expanded media partnership with Caffeine TV and the creation of a new flag football branch. This Tuesday, WNFC founder Odessa Jenkins spoke with The GIST about how it all came together.
April 05, 2024
🏀 Two Davids, two Goliaths
The men’s Final Four features two No. 1–seeds and two underdogs
The men’s Final Four start their semifinal dance tomorrow on TBS, and both blockbuster matchups feature powerhouse programs vs. scrappy underdogs.
April 05, 2024
⚽ Keep her runnin’ back and forth, soccer team
The ninth annual SheBelieves Cup kicks off tomorrow
The ninth annual SheBelieves Cup kicks off tomorrow, with four of the world’s best women’s footy squads competing in a preview of this year’s Paris Olympics. Oui oui.
April 05, 2024
🏒 A dish best served cold
The 2024 IIHF Women’s Worlds Championship starts today
The 23rd IIHF Women’s Worlds Championship, aka the top women’s hockey tournament, begins today in Utica, NY, with a fierce rivalry likely taking center stage.
April 03, 2024