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💄 Highs and glows💄 Highs and glows
Sephora Canada inks Toronto Tempo sponsorship as beauty retailer expands sports footprint
🏀
Yesterday, the WNBA’s Toronto Tempo announced Sephora Canada as the team’s first founding partner and official beauty partner. It’s a major step forward for sports newcomer Sephora — which recently signed a multiyear U.S. partnership with Unrivaled — as it quickly covers ground in women’s basketball, where the next generation of beauty shoppers is sitting courtside.
January 10, 2025
🎓🏈 Kind of a big peel🎓🏈 Kind of a big peel
No. 7 Notre Dame beats No. 6 Penn State, advances to first title game since 2012 season
🏈
And just like that, one half of January 20th’s college football National Championship is set after No. 7 Notre Dame clinched their spot with last night’s 27–24 Orange Bowl win over No. 6 Penn State.
January 10, 2025
💰 Playing for keeps💰 Playing for keeps
Coco Gauff continues investment trend among women tennis stars by backing Unrivaled
On Monday, tennis star Coco Gauff joined a long list of athlete investors backing 3v3 basketball league Unrivaled, which has secured $35M in total funding. Gauff’s investment highlights how WTA athletes have proven to be adept investors across the board.
January 08, 2025
🏐 The background🏐 The background
Everything you need to know about LOVB, PVF, and the evolving volleyball landscape
🏐
Before the fun begins, here’s everything you need to know about both leagues, their differences, and the massive growth in the game of volleyball. Bump, set, slay, indeed
January 08, 2025
🏀 Sporty and spicy 🏀 Sporty and spicy
Five unbeaten teams and other headlines dominating women’s basketball.
🏀
It’s only January, but the women’s basketball space is already buzzing with madness usually reserved for March.
January 08, 2025
🍊🏈 Orange you glad it’s bowl season?🍊🏈 Orange you glad it’s bowl season?
Penn State and Notre Dame set to face off in the Orange Bowl
🏈
And then there were four. The College Football Playoff (CFP) semis are officially here, with the Orange Bowl, featuring No. 6 Penn State and No. 7 Notre Dame, kicking off tomorrow at 7:30 p.m. ET and the Cotton Bowl set for Friday.
January 08, 2025
📱 Posted up📱 Posted up
Sydney Colson wins another brand gig as women athletes illustrate power of content creation
P.R.O.S. Sports Housing — a company that provides short-term housing for pro athletes — rebranded as Mavrx Sports Housing and announced a new partnership with Las Vegas Aces star Sydney Colson this week. Mavrx is the latest company to enter the WNBA space by teaming up with Colson, who’s been renowned for her marketability.
January 08, 2025
🏀 And the award for best drama goes to…🏀 And the award for best drama goes to…
Miami Heat superstar Jimmy Butler suspended for seven games with trade imminent
🏀
Six-time NBA All-Star Jimmy Butler might’ve played his last game with the Miami Heat after receiving a team-issued seven-game suspension for eyebrow-raising comments about his on-court unhappiness in the 305. So much for “no shenanigans.”
January 06, 2025
🏀 Ball so hard🏀 Ball so hard
Conference play is in full swing, with top-25 men’s and women’s basketball on full display
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Nonconference basketball was wild — remember when the now-No. 1 UCLA women snapped then-No. 1 South Carolina’s 43-game winning streak? But conference play is when stars shine the brightest.
January 06, 2025
🤸 (Cart)wheelin’ and dealin’🤸 (Cart)wheelin’ and dealin’
Cal wins season-opening meet, while Olympic gymnasts shine for their college teams
🤸
The Olympics are long over, but that doesn’t mean you can’t get your gymnastics fix, or a glimpse of your favorite Team USA athletes. Jade Carey and Jordan Chiles competed for their respective college squads this weekend, but it was Cal that had a golden performance.
January 06, 2025
💄 Beholden by beauty💄 Beholden by beauty
Beauty brands continue to partner with women’s sports leagues and athletes
On Friday, Unrivaled debuted an innovative multiyear partnership with popular beauty retailer Sephora. This is the latest beauty partnership in the women’s sports space, as companies have begun to realize women athletes are the ideal brand marketers thanks to their authenticity and reach.
January 06, 2025
🏈 Reaching for something in the distance🏈 Reaching for something in the distance
14-team playoff field set after NFL regular-season finale
🏈
The 14-team playoff field is officially set, ownership of the No. 1 pick in the 2025 NFL Draft is locked in, and there’s style points galore to dish out. Here’s what to know with the NFL regular season done and dusted.
January 06, 2025
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