Yesterday, the WNBA’s Toronto Tempo announced Sephora Canada as the team’s first founding partner and official beauty partner. It’s a major step forward for sports newcomer Sephora — which recently signed a multiyear U.S. partnership with Unrivaled — as it quickly covers ground in women’s basketball, where the next generation of beauty shoppers is sitting courtside.

And just like that, one half of January 20th’s college football National Championship is set after No. 7 Notre Dame clinched their spot with last night’s 27–24 Orange Bowl win over No. 6 Penn State.

On Monday, tennis star Coco Gauff joined a long list of athlete investors backing 3v3 basketball league Unrivaled, which has secured $35M in total funding. Gauff’s investment highlights how WTA athletes have proven to be adept investors across the board.

Before the fun begins, here’s everything you need to know about both leagues, their differences, and the massive growth in the game of volleyball. Bump, set, slay, indeed

It’s only January, but the women’s basketball space is already buzzing with madness usually reserved for March.

And then there were four. The College Football Playoff (CFP) semis are officially here, with the Orange Bowl, featuring No. 6 Penn State and No. 7 Notre Dame, kicking off tomorrow at 7:30 p.m. ET and the Cotton Bowl set for Friday.

P.R.O.S. Sports Housing — a company that provides short-term housing for pro athletes — rebranded as Mavrx Sports Housing and announced a new partnership with Las Vegas Aces star Sydney Colson this week. Mavrx is the latest company to enter the WNBA space by teaming up with Colson, who’s been renowned for her marketability.

Six-time NBA All-Star Jimmy Butler might’ve played his last game with the Miami Heat after receiving a team-issued seven-game suspension for eyebrow-raising comments about his on-court unhappiness in the 305. So much for “no shenanigans.”

Nonconference basketball was wild — remember when the now-No. 1 UCLA women snapped then-No. 1 South Carolina’s 43-game winning streak? But conference play is when stars shine the brightest.

The Olympics are long over, but that doesn’t mean you can’t get your gymnastics fix, or a glimpse of your favorite Team USA athletes. Jade Carey and Jordan Chiles competed for their respective college squads this weekend, but it was Cal that had a golden performance.

On Friday, Unrivaled debuted an innovative multiyear partnership with popular beauty retailer Sephora. This is the latest beauty partnership in the women’s sports space, as companies have begun to realize women athletes are the ideal brand marketers thanks to their authenticity and reach.

The 14-team playoff field is officially set, ownership of the No. 1 pick in the 2025 NFL Draft is locked in, and there’s style points galore to dish out. Here’s what to know with the NFL regular season done and dusted.