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🏀 The big leagues🏀 The big leagues
Relo Metrics shares sponsorship value insights for top pro U.S. sports leagues, including the WNBA
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Yesterday, sports data platform Relo Metrics released a report on 2024 sponsorship across six major American sports leagues, including the WNBA. The leagues generated over $11B in sponsor media value (SMV) amid a 15% jump YoY in sports sponsorship, meaning this space is more profitable than ever — especially in rising leagues like the WNBA.
February 07, 2025
🏀 Make it rain 🏀 Make it rain
Recapping the week’s most exciting women’s college basketball games
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The postseason is only a month away, adding a little extra spice to intraconference showdowns. These latest top-25 matchups have everything from major seeding implications, to history-making outcomes, to jaw-dropping stats.
February 07, 2025
🏳️‍⚧️ Protect trans athletes🏳️‍⚧️ Protect trans athletes
President Trump signs executive order barring trans athletes from competing in women’s sports
Hours into National Girls and Women in Sports Day (NGWSD) on Wednesday, President Trump signed an executive order barring trans athletes from competing in women’s sports. And the NCAA followed suit yesterday, limiting collegiate women’s competition to athletes who were born female, effective immediately.
February 06, 2025
🏀 All's fair in love and basketball🏀 All's fair in love and basketball
Disgruntled Miami Heat star Jimmy Butler lands with Golden State Warriors
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And just like that, perhaps the most shocking trade deadline in NBA history has come and gone — but not before hearts were broken and whiplash set in. One of the final chips to fall? Disgruntled Miami Heat superstar Jimmy Butler, who’s on his way to the Golden State Warriors after Wednesday’s blockbuster trade. That’s right, the saga is officially over.
February 06, 2025
🥎 Who's on first?🥎 Who's on first?
Softball season is upon us, with familiar faces headlining the Nation’s top squads
🥎
There might still be snow outside your window and a chill in the air, but get your glove ready because softball season is almost here.
February 05, 2025
🏀 From downtown 🏀 From downtown
Previewing the week’s biggest women’s college basketball games
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This week’s slate of women’s basketball games features several top-25 contests with major postseason implications. With March just one month away, the stakes are officially raised.
February 05, 2025
🎤 Mic drop🎤 Mic drop
Candace Parker headlines dynamite crew of Black women basketball broadcasters
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The sports media landscape has long been dominated by white men, but that’s changing with an increasing number of women clipping on mics and crushing it on air — and that’s exactly where these four hoop-tastic Black women thrive.
February 05, 2025
🏒 Ice ice baby🏒 Ice ice baby
Canada and the USA ready to face off as the Rivalry Series returns
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The PWHL is on international break, but that doesn’t mean you can’t get your women’s hockey fix. The Rivalry Series — aka the spicy, icy five-game showdown between the Canadian and American national teams — is back on the ice. Drop that puck.
February 05, 2025
🎓 Campus visit🎓 Campus visit
Opill and the WNBA expand college presence to reach key demographics
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Birth control company Opill leveled up its WNBA partnership yesterday by increasing its collegiate campus presence. The two brands teamed up with the Black Women’s Health Imperative for IRL activations designed to inform Black women about their reproductive health and improve health equity while reaching another crucial demographic: college students.
February 05, 2025
👀 Searching for answers👀 Searching for answers
January’s Google Trends data illustrates rising interest in women’s sports
This week, Google released its January Google Trends data report on search engine insights across sports. The data reflected key topics driving the conversation across women’s sports, including Unrivaled’s launch, NWSL expansion, and unexpected Australian Open winner Madison Keys.
February 05, 2025
🏃 Speed demons 🏃 Speed demons
Checking in on the four men's indoor NCAA track records set so far this season
🏃‍♀️
Just one month into 2025 and a handful of indoor track athletes are already making it their year with broken records aplenty.
February 03, 2025
🏀 Hoopin’ and hollerin’ 🏀 Hoopin’ and hollerin’
Men’s college basketball rankings in turmoil after weekend of upsets
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Don’t get too comfortable, college basketball fans. Your favorite team could be on the move in today’s AP Poll after a Saturday chock-full of upsets and epic comebacks.
February 03, 2025
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