Yesterday, sports data platform Relo Metrics released a report on 2024 sponsorship across six major American sports leagues, including the WNBA. The leagues generated over $11B in sponsor media value (SMV) amid a 15% jump YoY in sports sponsorship, meaning this space is more profitable than ever — especially in rising leagues like the WNBA.

The postseason is only a month away, adding a little extra spice to intraconference showdowns. These latest top-25 matchups have everything from major seeding implications, to history-making outcomes, to jaw-dropping stats.

Hours into National Girls and Women in Sports Day (NGWSD) on Wednesday, President Trump signed an executive order barring trans athletes from competing in women’s sports. And the NCAA followed suit yesterday, limiting collegiate women’s competition to athletes who were born female, effective immediately.

And just like that, perhaps the most shocking trade deadline in NBA history has come and gone — but not before hearts were broken and whiplash set in. One of the final chips to fall? Disgruntled Miami Heat superstar Jimmy Butler, who’s on his way to the Golden State Warriors after Wednesday’s blockbuster trade. That’s right, the saga is officially over.

There might still be snow outside your window and a chill in the air, but get your glove ready because softball season is almost here.

This week’s slate of women’s basketball games features several top-25 contests with major postseason implications. With March just one month away, the stakes are officially raised.

The sports media landscape has long been dominated by white men, but that’s changing with an increasing number of women clipping on mics and crushing it on air — and that’s exactly where these four hoop-tastic Black women thrive.

The PWHL is on international break, but that doesn’t mean you can’t get your women’s hockey fix. The Rivalry Series — aka the spicy, icy five-game showdown between the Canadian and American national teams — is back on the ice. Drop that puck.

Birth control company Opill leveled up its WNBA partnership yesterday by increasing its collegiate campus presence. The two brands teamed up with the Black Women’s Health Imperative for IRL activations designed to inform Black women about their reproductive health and improve health equity while reaching another crucial demographic: college students.

This week, Google released its January Google Trends data report on search engine insights across sports. The data reflected key topics driving the conversation across women’s sports, including Unrivaled’s launch, NWSL expansion, and unexpected Australian Open winner Madison Keys.

Just one month into 2025 and a handful of indoor track athletes are already making it their year with broken records aplenty.

Don’t get too comfortable, college basketball fans. Your favorite team could be on the move in today’s AP Poll after a Saturday chock-full of upsets and epic comebacks.