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The WNBA is stepping up its marketing game this offseason
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Tuesday report offered a glance at the league’s player marketing agreements (PMAs), which are designed to amplify the W’s reputation and help solve its well-publicized salary issues.
December 23, 2022
NCAA College Basketball hoopin’ toward the holidays
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College ballers still have buckets to sink before Blitzen’s visit. No rest for the naughty or the nice on this week’s courts.
December 21, 2022
Five top 25 NCAA men’s basketball teams fall to lower-ranked or unranked opponents
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This weekend was one for upsets, with five Top 25 men’s teams falling to lower-ranked or unranked opponents on Saturday, and one on Sunday.
December 19, 2022
NBA: Please Christmas, don’t be late
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What do you get when you combine five exciting games, historic rivalries, and 13 hours of consecutive basketball coverage? Nonstop NBA Christmas Day fun, that’s what!
December 16, 2022
WNBA nears its expected two-team expansion announcement - where next?
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Oakland is mounting a full-court expansion press. Yesterday, two-time WNBA defensive player of the year Alana Beard provided an update on her dream of bringing women’s basketball to NorCal, a timely reminder as the W nears its expected two-team expansion announcement.
December 14, 2022
WNBA determining how to get more cash in players’ pockets to forgo international offseason
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Following Brittney Griner’s safe return home thanks to a prisoner swap with Russia, the WNBA is exploring a “full-out transformation” of its economic model to ensure players are paid enough to forgo playing internationally in the future.
December 12, 2022
A reported bid has been submitted to buy the NBA’s Phoenix Suns and the WNBA’s Mercury
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Things are heating up in Arizona — a bid has reportedly been submitted to buy the NBA’s Phoenix Suns and the W’s Mercury.
December 12, 2022
Brittney Griner is finally free
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After 294 harrowing, heart-wrenching days, the White House announced yesterday that wrongfully detained WNBA star Brittney Griner was freed in a prisoner swap with Russia. Finally.
December 09, 2022
Insurance brand Aflac announced marketing campaign for women’s March Madness
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Most of Aflac’s media spend during next year’s March Madness will be directed towards the women’s tournament — the brand will run more than 30 spots during the tourney, compared to 10 during the men’s event.
December 09, 2022
Sexual and domestic violence policies across sports
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Cleveland Browns quarterback (QB) Deshaun Watson is set to return to play today after serving a measly 11-game suspension for at least 24 accusations of sexual misconduct.
December 05, 2022
NCAA College Basketball week 3 recap
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Just three weeks into college hoops season, the hardwood’s already hot, with some teams scorching up the rankings and some hoping for a mid-season spark.
November 30, 2022
The Athletic and Google are officially partners for women’s sports
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The Athletic and Google unveiled a multiplatform project yesterday to expand its newsroom and double its coverage of professional women’s sports.
November 23, 2022
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