According to a recent Opendorse report, women’s sports are outpacing most men’s sports in terms of NIL activity as brands continue to recognize women student-athletes’ marketing appeal.

You’re not trippin’, but the men of college hoops are. While most of the season has seen squads tightly battle ranked opponents, the string of stumbles to unranked foes is ruining ranked teams’ New Year’s resolutions.

Over the break, the gals saw five ranked-unranked upsets with poll movement to match, while the fellas saved their best drama for Monday.

The NBA is giving us the best present of all — 13 hours of consecutive basketball fun. So grab a mug of cocoa, hide the remote from your family and read up on today’s loaded five-game slate. Hoopy holidays, indeed.

Tuesday report offered a glance at the league’s player marketing agreements (PMAs), which are designed to amplify the W’s reputation and help solve its well-publicized salary issues.

College ballers still have buckets to sink before Blitzen’s visit. No rest for the naughty or the nice on this week’s courts.

This weekend was one for upsets, with five Top 25 men’s teams falling to lower-ranked or unranked opponents on Saturday, and one on Sunday.

What do you get when you combine five exciting games, historic rivalries, and 13 hours of consecutive basketball coverage? Nonstop NBA Christmas Day fun, that’s what!

Oakland is mounting a full-court expansion press. Yesterday, two-time WNBA defensive player of the year Alana Beard provided an update on her dream of bringing women’s basketball to NorCal, a timely reminder as the W nears its expected two-team expansion announcement.

Following Brittney Griner’s safe return home thanks to a prisoner swap with Russia, the WNBA is exploring a “full-out transformation” of its economic model to ensure players are paid enough to forgo playing internationally in the future.

Things are heating up in Arizona — a bid has reportedly been submitted to buy the NBA’s Phoenix Suns and the W’s Mercury.

After 294 harrowing, heart-wrenching days, the White House announced yesterday that wrongfully detained WNBA star Brittney Griner was freed in a prisoner swap with Russia. Finally.